At the mid-point of the year, three top packaging issues emerge and converge: sustainability, ecommerce and packaging design trends.
This is based on the top five articles of the year so far, based on total number of article page views on PackagingDigest.com from Jan. 1, 2017, to June 30.
We regularly look back at the top articles of the previous month to see and report on what topics resonate with our global packaging community. But at the end of six months (photo above designed by Freepik), we decided to review the hot issues of the year so far as a way to track current trends—and perhaps to see any anomalies or emerging subjects.
What we see evolving is how the key packaging issues of the day converge more than ever before. Can you talk about packaging design without mentioning sustainability? You could, but to many packaging people, you shouldn’t because one is too closely entwined with the other.
It’s a good thing, then, that Packaging Digest actively presents insights into Sustainable Packaging, Packaging Design and Ecommerce Packaging—including these five articles that you’ve found most interesting over the last six months, starting with No.5 and working our way up to the No.1 article of the year (so far):
Does ecommerce generate more packaging waste than traditional retail distribution? Packaging Digest interviewed the authors of a new whitepaper published by environmental and policy packaging group AMERIPEN to get some answers. They identified five opportunities for packaging improvements and concluded: “[O]ptimizing packaging for ecommerce may very well look different than design for traditional retail, due to the different demands of the respective distribution chains.
“Opportunities to invest in further development of the packaging supply chain for e-commerce and subsequently omni-commerce scan the breadth of distribution channel and solutions will come only through industry collaboration and transparency.”
This is the same conclusion a packaging executive at Amazon has come to, too. Read on!
NEXT: Packaging design trends from snack king Mondelēz