In recent years, a new concept has presented exciting alternatives in the world of beauty packaging: crowdsourcing. The result has been a boon for the industry, inviting innovative designs, new ideas and a diversity of voices to contribute to the beauty packaging aesthetics.

Still, a number of people continue to question whether or not crowdsourcing is a positive development when it comes to beauty packaging design. Here, we disprove five myths about crowdsourcing in this arena.

Myth #1: Crowdsourcing package design produces poor quality packaging.

Fact: Putting beauty package design in the hands of the crowd produces great concepts and designs. The crowd is going to produce a number of innovative and even earth-friendly ideas that revolve around minimizing package materials and eliminating the plastic that many beauty products are packaged in. Brimming with fresh ideas, the crowd is more likely to replace old-school, outdated concepts like toxic/flammable aerosol hairspray cans with something more eco-friendly.

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Learn about the latest developments in trends and innovative designs in health and beauty packaging at WestPack 2016, Feb. 9-11 in Anaheim, CA.

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Milani Hair wanted its packaging to communicate that it is a durable, high quality and luxurious brand.

Myth #2: Crowdsourcing beauty package graphics produces amateur designs that do not fit in with the beauty industry.

Fact: Crowdsourced designers are not amateurs. Many of them are trained graphic designers with years of experience in all different industries, including the beauty industry. Crowdsourcing buyers have discovered that through the process they get multiple graphic concepts from designers worldwide, and those professional-looking concepts can stand up to any major beauty product packaging already on the shelf.

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Learn about the latest developments in trends and innovative designs in health and beauty packaging at WestPack 2016, Feb. 9-11 in Anaheim, CA.

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nCg Skincare wanted to merge science with beauty in its packaging design and portray to to its customers that it is scientifically proven and health conscious.

Myth #3: Beauty companies that crowdsource packaging are cheap.

Fact: Companies that crowdsource their packaging are savvy, not cheap. They know there’s value in being able to explore a large variety of options from a diverse group of people. They realize that they are getting more value by working with a whole host of freelancers, instead of one person.

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Learn about the latest developments in trends and innovative designs in health and beauty packaging at WestPack 2016, Feb. 9-11 in Anaheim, CA.

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Raw Essentials asked for a clean package design that shows it is sophisticated and high-end brand.

Myth #4: The experts within the beauty industry have all the packaging answers.

Fact: The days of a small group of so-called “experts” sitting around a table and coming up with the ultimate packaging solution are over. When senior leadership makes a decision alone, they are doing it with limited information. The crowd will have far greater insight than a small group of experts.

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Learn about the latest developments in trends and innovative designs in health and beauty packaging at WestPack 2016, Feb. 9-11 in Anaheim, CA.

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TestTube requested a modern design that will appeal to women who buy high-end beauty products.

Myth #5: Crowdsourcing package graphics takes advantage of creative people.

Fact: Crowdsourcing platforms do the exact opposite: They provide easy access for designers to break in to the creative world. Crowdsourcing platforms provide an avenue for creatives and aspiring creatives to dive in headfirst and make money in the creative industry, without relying on a hard-to-get agency job.

Over the next 10 years, crowdsourcing will continue to evolve the realm of beauty packaging design, thanks to ever improving technology. New printing processes will allow for faster production, increased online communities will expand the crowdsourcing audience and new market research techniques will invite improved consumer feedback. As these forces make gains, the consumer will continue to have greater control over beauty package design—from conception to consumption.

Mike Samson is the co-founder of crowdSPRING. An enthusiastic entrepreneur and active speaker, Samson is a leading voice on crowdsourcing, startups and small business issues. He writes a regular column on the crowdSPRING blog (ranked in the AdAge Power 100 Marketing Blogs). You can follow him at @mike_samson or at http://blog.crowdspring.com.

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Learn about the latest developments in trends and innovative designs in health and beauty packaging at WestPack 2016, Feb. 9-11 in Anaheim, CA.

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