New packages from P&G, Anheuser-Busch & Kellogg shine this summer

By Lisa McTigue Pierce in Packaging Design on September 01, 2017

Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right? Based on number of page views, three of the top five articles posted to PackagingDigest.com in August 2017 showcased new package introductions from brand leaders Procter & Gamble, Anheuser-Busch and Kellogg.

The other two top items involve plans by some companies to eliminate expanded polystyrene (EPS) packaging and a surge of interest in a new food processing method that also has the attention of the new Whole Foods owner, Amazon.

In reverse order, our top stories for August 2017 are:

Page 1: #5. P&G develops child-resistant closure for tubs of laundry pods

Page 2: #4. Anheuser-Busch launches foil-top cans for Estrella Jalisco beer

Page 3: #3. Food packaging identified for new MATS processing

Page 4: #2. Target, McDonald’s and others nix EPS packaging

Page 5: #1. Kellogg’s kits packed for on-the-go snacking

 

#5: P&G develops child-resistant closure for tubs of laundry pods

Survey after survey shows that consumers want/demand easy-open packaging. So when is a harder-to-open package an advantage rather than a turn-off? When a child’s health and safety are at risk.

Ever since their introduction, laundry pods, while convenient and effective, have been tied to an increase in child poisonings. Kids are attracted to their colorful designs, thinking they are candy.

Procter & Gamble addressed the issue with opaque tubs and a triple-latch closure. It has now replaced that previous child-deterrent closure with a new child-resistant closure that makes it even more difficult for children to open the tub to gain access to the laundry pods.

Packaging Digest followed up with P&G to get more, exclusive details about the packaging improvement, which you can read by clicking the link in the headline above.

 

NEXT: Anheuser-Busch upscales beer

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