Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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Mondelēz innovation executive Gil Horsky challenges brand owners to fully understand what packaging “premiumization” means so they can leverage the experience for the consumer’s ultimate delight.

 


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To create an experience that’s worthy of the top YouTube unboxing channels or a multitude of tags and hashtags on Instagram, think long and hard about the details of your packaging.

 


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The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 


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The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.


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The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units.


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With marijuana becoming a legal recreational product in a growing number of states, cannabis-product providers are taking a hard look at their packaging design.


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What made the cut as the top-read articles of September?


Company

We also specialize in the design and export of cigar accessories, including:

Ceramic cigar ashtrays
Ceramic cigar jars
Cigar Cutters
Cigar Lighters
Cigar Packaging
Cigar Boxes


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Cocktail shelves are more crowded every day, with new products continually entering the fray. Brand owner Yumix aims to cut through the noise with stand-out, two-part packaging designed to grab and engage consumers.


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Libby’s Fruits and Vegetables has peddled canned foods since the 1800s. Now, the company has jumped into a new packaging format for vegetables in flexible, heat-and-serve pouches.


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What’s been popular in packaging this past month? We reveal the Top 5 posts of August that include drones, marijuana, food and beverage packaging, beach reading, beer and fishing.


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Millennials and their packaging preferences deserve attention because they command a sizable share of today’s market, especially for consumer packaged goods, and will dominate for some time to come.


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At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them.


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Chameleon Cold-Brew coffee’s dramatic mosaic-themed redesign relies on new metallized labels to add shelf impact and position the brand for wider distribution.

 


Company

BrandDirections has a strong association with packaging that spans over 60 years. We work with consumer brands large and small to bring their brand to the market.


The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 

You’ll find no tricks in our compilation as we treat you to the Top 5...


The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.

Boulder Clean, a 1908 Brands company, worked with...


The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units. To avoid these costly packaging missteps, it’s critical for brands to know what...


With marijuana becoming a legal recreational product in a growing number of states, cannabis-product providers are taking a hard look at their packaging design. For Denver-based ebbu, which makes and sells cannabis products within Colorado, that...


What made the cut as the top-read articles of September? Dominated by food packaging, our shortlist includes product introductions by Libby’s and Busch brands with coverage of innovations in pouches, bags, cans plus one fast-moving trends piece....


Cocktail shelves are more crowded every day, with new products continually entering the fray. Brand owner Yumix aims to cut through the noise with stand-out, two-part packaging designed to grab and engage consumers.

Specially engineered for...


Libby’s Fruits and Vegetables has peddled canned foods since the 1800s. Now, the company has jumped into a new packaging format for vegetables in flexible, heat-and-serve pouches.

The microwavable, shelf-stable pouches are designed to be a...


What’s been popular in packaging this past month? We reveal the Top 5 posts of August that include drones, marijuana, food and beverage packaging, beach reading, beer and fishing.

Congratulations, we have all made it through the “dog days of...


Millennials and their packaging preferences deserve attention because they command a sizable share of today’s market, especially for consumer packaged goods, and will dominate for some time to come. But what shifts in packaging design and...


At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them. In August 2016, the company introduced sustainable packaging drawn straight from the food...


Chameleon Cold-Brew coffee’s dramatic mosaic-themed redesign relies on new metallized labels to add shelf impact and position the brand for wider distribution.

 

Chameleons, like packaging, can change their look as appropriate, so it’s...


Redesigned packaging from Kashi Co., Solana Beach, CA, reinvents its logo and branding from the roots up including the use of editorial-style personal profile stories found on all packaging. The fresh elements and cleaner look better reflects the...


Packaging for fruit cups, coded beer labels, store-brand designs, piscine sweepstake cans and 6 Most Valuable Packages topped July's list of the hottest reads at PackagingDigest.com.

 

“Beach reads” describes escapist summertime books...


Super-premium tequila Casa Noble recently refreshed its beverage packaging (both the cartons and bottles) to better reflect its hand-crafted quality and rich heritage.

The tequila is housed in glass bottles with a hand-blown feel (bubbles...


A Seattle-based company specializing in packaged marijuana products distinguishes with a unique packaging design. Potshotz (produced by Prohibition Gold) are single-serve, 1-g stick packs of neutral-tasting, quick-dissolving powder, housed in a...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Our current line of modernly designed, ergonomically shaped standard components and our most recently developed patented products will bring your equipment a 21st century look, function and feel.

We offer...


In the year 2000 Keenpack Industrial Limited was founded with a mission to provide customers with innovative packaging solutions manufactured to European quality standards.

With over 300 full time employees located in our factory in...


Designing and producing new generation thin walled plastic injection packages, covering them through IML In-Mould Labeling ( in mold labeling) technology, personalizing with package and reflecting its inner quality, POLİPA leads its sector by...


Produlith approaches all its client work from a strategic and creative design perspective. Understanding its clients’ business and brand is key to leveraging Produlith’s business and talent resources, allowing it to develop innovative packaging...


With over 25 years' experience, we have gained a distinct leadership position and are known in the industry as workplace safety problem solvers. Our Material Handling Specialists will work with you to develop systems that increase performance and...


FANGDA, established in 1995, is the first producer of pressure sensitive packing list envelopes in China, and today we have been the leading manufacturer and exporter of this product in Asia-Pacific region.

FANGDA is a professional producer...


In 1990, Sierra Packaging Solutions was established to provide a wide variety of packaging options and supplies to the growers, packers, and shippers of fresh fruit in the central valley. Clyde Ulrich, the owner of Sierra Packaging Solutions, had...


Whether customers need flexible packaging, folding cartons, custom labels, or something else for their products, Staples can help your business make a great impression with high-quality labels and packaging for all business needs. With its...


We have extensive experience in clean room designs and aggressive wash down areas. Also, there are many examples of painted steel and aluminum products that we’ve designed for the general manufacturing, military, transportation, OEM machinery and...