Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


Article

Nourish Snacks founded by registered dietician and NBC Today Show's health and nutrition expert Joy Bauer rebrands with a bold packaging design that cues fun and taste appeal.

 


Article

The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.


Article

New packaging for No Evil Foods entire line of plant-based meat alternatives is more durable and eye-catching than before—and 100% compostable now to better fit with the company’s environmental vision and make it easy for cons


Article

Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips.


Article

Single-serving coffee prepared with a pod coffee maker is quick, but it can also provide javaphiles with an artisanal experience. That’s the message in the new packaging design from Keurig Green Mountain Inc.


Article

Food entrepreneur Jason Cohen, a driving force behind Skinny Pop, Veggie Straws and other fast-growth brands, divulges advice for effective packaging design for small companies with big plans.

 


Article

Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right?


Article

The Kraft Heinz Co. has overhauled the recipes for its Oscar Mayer hot dogs to clean up the products’ formulation, and it has also redesigned the dogs’ packaging to let shoppers know about the change.


Company

United Packaging Associates is a unique strategic networking association dedicated to welcoming and helping individuals meet the demands of a vital and complex industry through various events including tours, presentations and


Article

Our first “Who wore it better?” packaging challenge was pretty much a blowout. Packaging professionals picked the package they thought had a better grip, an easier-to-read label and a more authentic-looking container.


Article

Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics.


Article

The high contrast of matte and gloss printed on packaging has added a sensory element that compels consumers to touch; and once a package is in hand, it’s often added to the cart.


Article

So much information is being delivered to consumers nowadays that you only have seconds to get their attention.


Article

Price Chopper/Market 32’s PICS soda line packaging redesign for cans and more exemplifies how a private-label grocery brand can prosper amidst the online ecommerce juggernaut.

 


The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.

Based on number of...


New packaging for No Evil Foods entire line of plant-based meat alternatives is more durable and eye-catching than before—and 100% compostable now to better fit with the company’s environmental vision and make it easy for consumers to dispose of...


Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips. The limited-time food packaging features the logos of 19 National Football League...


Single-serving coffee prepared with a pod coffee maker is quick, but it can also provide javaphiles with an artisanal experience. That’s the message in the new packaging design from Keurig Green Mountain Inc. for Tully’s Coffee pods and cartons....


Food entrepreneur Jason Cohen, a driving force behind Skinny Pop, Veggie Straws and other fast-growth brands, divulges advice for effective packaging design for small companies with big plans.

 

What do brands like Skinny Pop, Veggie...


Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right? Based on number of page views, three of the top five articles posted...


The Kraft Heinz Co. has overhauled the recipes for its Oscar Mayer hot dogs to clean up the products’ formulation, and it has also redesigned the dogs’ packaging to let shoppers know about the change.

The new packaging design includes three...


Our first “Who wore it better?” packaging challenge was pretty much a blowout. Packaging professionals picked the package they thought had a better grip, an easier-to-read label and a more authentic-looking container. Was it the one you voted for...


Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics. In other words, the sensation itself doesn’t have meaning or exist...


The high contrast of matte and gloss printed on packaging has added a sensory element that compels consumers to touch; and once a package is in hand, it’s often added to the cart. A new decorating option now gives aluminum cans this visual and...


So much information is being delivered to consumers nowadays that you only have seconds to get their attention. And with the rise of packaging design blogs, unboxing videos and social sharing, designers are facing even greater challenges in...


Price Chopper/Market 32’s PICS soda line packaging redesign for cans and more exemplifies how a private-label grocery brand can prosper amidst the online ecommerce juggernaut.

 

It was during UBM’s Advanced Design & Manufacturing...


A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 

It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual...


The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life usability.

The...


At the mid-point of the year, three top packaging issues emerge and converge: sustainability, ecommerce and packaging design trends.

This is based on the top five articles of the year so far, based on total number of article page views on...


We have been certified by ISO9001 QMS and ISO14001-2004 EMS in 2005. We have 12,000 square meters of standard factory buildings. 6 color ROLAND offset UV printing machine, 4 color printing machine and 2 color printing machine are available in our...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Our current line of modernly designed, ergonomically shaped standard components and our most recently developed patented products will bring your equipment a 21st century look, function and feel.

We offer...


In the year 2000 Keenpack Industrial Limited was founded with a mission to provide customers with innovative packaging solutions manufactured to European quality standards.

With over 300 full time employees located in our factory in...


Infinity Plastics, LLC would like to be your main supplier for poly bags, vacuum formed trays and poly wrap encasement for ductile iron pipe.

We extrude low density and linear low density film and manufacture...


Designing and producing new generation thin walled plastic injection packages, covering them through IML In-Mould Labeling ( in mold labeling) technology, personalizing with package and reflecting its inner quality, POLİPA leads its sector by...


Produlith approaches all its client work from a strategic and creative design perspective. Understanding its clients’ business and brand is key to leveraging Produlith’s business and talent resources, allowing it to develop innovative packaging...


With over 25 years' experience, we have gained a distinct leadership position and are known in the industry as workplace safety problem solvers. Our Material Handling Specialists will work with you to develop systems that increase performance and...


FANGDA, established in 1995, is the first producer of pressure sensitive packing list envelopes in China, and today we have been the leading manufacturer and exporter of this product in Asia-Pacific region.

FANGDA is a professional producer...