Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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The month of February wasn’t short on new packaging designs and sustainability issues that captured the attention of our global audience—from Frito-Lay’s smart packaging and water in bulk, to rejected potato chips, ecommerce o


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Lemi Shine, a line of what might be called "clean" cleaning supplies, just freshened up its packaging graphics to better reflect the brand’s personality and strength.


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The original packaging for Hyalo Gyn, a non-hormonal moisture-replenishment product for women, was “quite bland,” recounts Aldo Donati, president of Fidia Pharma USA Inc. “It was just a white box.”


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As the New Year dawns, take a virtual tour of all the new packages we published in 2016.

Turmeon, first animated label y the world

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The innovative label design for Turmeon vermouth takes beverage packaging into a new dimension, creating the illusion that the package graphics are moving.


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Packaging is a dynamic market, with new trends continually emerging. But for all the turnover, some critical issues linger. Perhaps they are more complicated or build in importance.


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From packaging designers and developers to engineers and executives, everyone involved in packaging likes to see the final product of their peers.

The Amazing Invention Photo Challenge -  Moana Doll Packaging

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The packaging design for the new Moana doll from Disney Consumer Products and Interactive Media is environmentally responsible, but it also adds a fun interactive element: Kids can transform the box into a boat for the doll.


Company

Based in Griffintown Montreal, I offer efficient bilingual graphic design services, specializing in catalog design, packaging design and online content, with special focus in the distribution and online education sectors.


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Mondelēz innovation executive Gil Horsky challenges brand owners to fully understand what packaging “premiumization” means so they can leverage the experience for the consumer’s ultimate delight.

 


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To create an experience that’s worthy of the top YouTube unboxing channels or a multitude of tags and hashtags on Instagram, think long and hard about the details of your packaging.

 


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The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 


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The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.


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The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units.


Lemi Shine, a line of what might be called "clean" cleaning supplies, just freshened up its packaging graphics to better reflect the brand’s personality and strength. Its products—including household cleaners, dish soap, dishwasher detergent,...


The original packaging for Hyalo Gyn, a non-hormonal moisture-replenishment product for women, was “quite bland,” recounts Aldo Donati, president of Fidia Pharma USA Inc. “It was just a white box.”

Such packaging didn’t convey how Hyalo Gyn...


As the New Year dawns, take a virtual tour of all the new packages we published in 2016. Designers, developers, engineers, executives and other packaging professionals looking for ideas will find inspiration and, perhaps, a challenge to do better...

Turmeon, first animated label y the world

The innovative label design for Turmeon vermouth takes beverage packaging into a new dimension, creating the illusion that the package graphics are moving. This effect tempts shoppers to pick up and bottle and interact with it, which in turn...


Packaging is a dynamic market, with new trends continually emerging. But for all the turnover, some critical issues linger. Perhaps they are more complicated or build in importance. Either way, packaging professionals clearly appreciate our...


From packaging designers and developers to engineers and executives, everyone involved in packaging likes to see the final product of their peers. Which new commercial packages gained the most interest of—and perhaps the respect of—our packaging...

The Amazing Invention Photo Challenge -  Moana Doll Packaging

The packaging design for the new Moana doll from Disney Consumer Products and Interactive Media is environmentally responsible, but it also adds a fun interactive element: Kids can transform the box into a boat for the doll.

The product and...


Mondelēz innovation executive Gil Horsky challenges brand owners to fully understand what packaging “premiumization” means so they can leverage the experience for the consumer’s ultimate delight.

 

Global consumer branded products are...


To create an experience that’s worthy of the top YouTube unboxing channels or a multitude of tags and hashtags on Instagram, think long and hard about the details of your packaging.

 

Your marketing techniques worked. You pulled off a...


The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 

You’ll find no tricks in our compilation as we treat you to the Top 5...


The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.

Boulder Clean, a 1908 Brands company, worked with...


The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units. To avoid these costly packaging missteps, it’s critical for brands to know what...


With marijuana becoming a legal recreational product in a growing number of states, cannabis-product providers are taking a hard look at their packaging design. For Denver-based ebbu, which makes and sells cannabis products within Colorado, that...


What made the cut as the top-read articles of September? Dominated by food packaging, our shortlist includes product introductions by Libby’s and Busch brands with coverage of innovations in pouches, bags, cans plus one fast-moving trends piece....


Cocktail shelves are more crowded every day, with new products continually entering the fray. Brand owner Yumix aims to cut through the noise with stand-out, two-part packaging designed to grab and engage consumers.

Specially engineered for...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Our current line of modernly designed, ergonomically shaped standard components and our most recently developed patented products will bring your equipment a 21st century look, function and feel.

We offer...


In the year 2000 Keenpack Industrial Limited was founded with a mission to provide customers with innovative packaging solutions manufactured to European quality standards.

With over 300 full time employees located in our factory in...


Designing and producing new generation thin walled plastic injection packages, covering them through IML In-Mould Labeling ( in mold labeling) technology, personalizing with package and reflecting its inner quality, POLİPA leads its sector by...


Produlith approaches all its client work from a strategic and creative design perspective. Understanding its clients’ business and brand is key to leveraging Produlith’s business and talent resources, allowing it to develop innovative packaging...


With over 25 years' experience, we have gained a distinct leadership position and are known in the industry as workplace safety problem solvers. Our Material Handling Specialists will work with you to develop systems that increase performance and...


FANGDA, established in 1995, is the first producer of pressure sensitive packing list envelopes in China, and today we have been the leading manufacturer and exporter of this product in Asia-Pacific region.

FANGDA is a professional producer...


In 1990, Sierra Packaging Solutions was established to provide a wide variety of packaging options and supplies to the growers, packers, and shippers of fresh fruit in the central valley. Clyde Ulrich, the owner of Sierra Packaging Solutions, had...


Whether customers need flexible packaging, folding cartons, custom labels, or something else for their products, Staples can help your business make a great impression with high-quality labels and packaging for all business needs. With its...


We have extensive experience in clean room designs and aggressive wash down areas. Also, there are many examples of painted steel and aluminum products that we’ve designed for the general manufacturing, military, transportation, OEM machinery and...