Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


Article

Libby’s Fruits and Vegetables has peddled canned foods since the 1800s. Now, the company has jumped into a new packaging format for vegetables in flexible, heat-and-serve pouches.


Article

What’s been popular in packaging this past month? We reveal the Top 5 posts of August that include drones, marijuana, food and beverage packaging, beach reading, beer and fishing.


Article

Millennials and their packaging preferences deserve attention because they command a sizable share of today’s market, especially for consumer packaged goods, and will dominate for some time to come.


Article

At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them.


Article

Chameleon Cold-Brew coffee’s dramatic mosaic-themed redesign relies on new metallized labels to add shelf impact and position the brand for wider distribution.

 


Company

BrandDirections has a strong association with packaging that spans over 60 years. We work with consumer brands large and small to bring their brand to the market.


Company

Experience in the conceptualization and execution of creative packaging solutions. Graphic and structural design deliverables including custom dielines and print-ready files. Emphasis on clean layouts and custom typography.


Company

Founded in 1970, Cisco-Eagle has cultivated one of the most advanced Material Handling Systems Integration groups in the nation.


Company

We also have our HDPE film interlayer StabuFilm®, our honeycomb range of products and capabilities with StabuComb®.


Article

Redesigned packaging from Kashi Co., Solana Beach, CA, reinvents its logo and branding from the roots up including the use of editorial-style personal profile stories found on all packaging.


Article

Packaging for fruit cups, coded beer labels, store-brand designs, piscine sweepstake cans and 6 Most Valuable Packages topped July's list of the hottest reads at PackagingDigest.com.

 


Company

From our 125,000-square-foot facility in Menasha, Wisconsin, we create laminated paperboard solutions used in a wide variety of functional performance and packaging applications.


Company

1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.


Article

Super-premium tequila Casa Noble recently refreshed its beverage packaging (both the cartons and bottles) to better reflect its hand-crafted quality and rich heritage.


Millennials and their packaging preferences deserve attention because they command a sizable share of today’s market, especially for consumer packaged goods, and will dominate for some time to come. But what shifts in packaging design and...


At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them. In August 2016, the company introduced sustainable packaging drawn straight from the food...


Chameleon Cold-Brew coffee’s dramatic mosaic-themed redesign relies on new metallized labels to add shelf impact and position the brand for wider distribution.

 

Chameleons, like packaging, can change their look as appropriate, so it’s...


Redesigned packaging from Kashi Co., Solana Beach, CA, reinvents its logo and branding from the roots up including the use of editorial-style personal profile stories found on all packaging. The fresh elements and cleaner look better reflects the...


Packaging for fruit cups, coded beer labels, store-brand designs, piscine sweepstake cans and 6 Most Valuable Packages topped July's list of the hottest reads at PackagingDigest.com.

 

“Beach reads” describes escapist summertime books...


Super-premium tequila Casa Noble recently refreshed its beverage packaging (both the cartons and bottles) to better reflect its hand-crafted quality and rich heritage.

The tequila is housed in glass bottles with a hand-blown feel (bubbles...


A Seattle-based company specializing in packaged marijuana products distinguishes with a unique packaging design. Potshotz (produced by Prohibition Gold) are single-serve, 1-g stick packs of neutral-tasting, quick-dissolving powder, housed in a...


A few years ago, in I piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S. children shared a similar rite of passage. Although we’ve...


Two key principles guide brand owners in pursuit of “premium” appeal. The first is that packaging change is inevitable, constant and must be anticipated to ensure success. The second is the promise of premium packaging: that a product presentation...


A lot of ecommerce site owners believe the products they are selling are the most crucial aspect of their business. It may be part of the reason they don’t give much thought to the packaging design. But is it really the truth? Is that what...


Mylanta has always been known for its teal bottle. So when Gigi Leporati was charged with modernizing the brand, she wanted the new bottle to be reminiscent of the legacy package. She didn’t, however, want Mylanta to be known as “yesterday’s brand...


An innovative child-resistant packaging design for prenatal vitamins is protecting children from ingesting the iron-containing products while at the same time making it easier for expectant mothers to stay on schedule with their vitamins. The new...


What packaging developments and insights riveted packaging professionals’ attention through the first half of 2016? Persistent trends, fabulous flexpacks, exciting sustainable materials, some fishy cans, a well-read foursome and a little self-...


Are retail insiders more in tune with what shoppers want or need when it comes to product packaging? A look at some of the top packaging designs of store-brand products shows that their packaging creators definitely “get” today’s consumers.

...

Canadians are gearing up for the second annual Coors Light Games, a high-energy, fun event that takes an Olympian approach to backyard sports. To help consumers get in the spirit, Molson Coors Canada has created variably printed, promotional...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Our current line of modernly designed, ergonomically shaped standard components and our most recently developed patented products will bring your equipment a 21st century look, function and feel.

We offer...


In the year 2000 Keenpack Industrial Limited was founded with a mission to provide customers with innovative packaging solutions manufactured to European quality standards.

With over 300 full time employees located in our factory in...


Designing and producing new generation thin walled plastic injection packages, covering them through IML In-Mould Labeling ( in mold labeling) technology, personalizing with package and reflecting its inner quality, POLİPA leads its sector by...


Produlith approaches all its client work from a strategic and creative design perspective. Understanding its clients’ business and brand is key to leveraging Produlith’s business and talent resources, allowing it to develop innovative packaging...


With over 25 years' experience, we have gained a distinct leadership position and are known in the industry as workplace safety problem solvers. Our Material Handling Specialists will work with you to develop systems that increase performance and...


FANGDA, established in 1995, is the first producer of pressure sensitive packing list envelopes in China, and today we have been the leading manufacturer and exporter of this product in Asia-Pacific region.

FANGDA is a professional producer...


In 1990, Sierra Packaging Solutions was established to provide a wide variety of packaging options and supplies to the growers, packers, and shippers of fresh fruit in the central valley. Clyde Ulrich, the owner of Sierra Packaging Solutions, had...


Whether customers need flexible packaging, folding cartons, custom labels, or something else for their products, Staples can help your business make a great impression with high-quality labels and packaging for all business needs. With its...


We have extensive experience in clean room designs and aggressive wash down areas. Also, there are many examples of painted steel and aluminum products that we’ve designed for the general manufacturing, military, transportation, OEM machinery and...


We also specialize in the design and export of cigar accessories, including:

Ceramic cigar ashtrays
Ceramic cigar jars
Cigar Cutters
Cigar Lighters
Cigar Packaging
Cigar Boxes

Wednesday, November 8, 2017 to Thursday, November 9, 2017

Attend MD&M Minneapolis 2017 and find everything you need to design and develop the next generation of medical devices and equipment, including packaging solutions.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

ATX Minneapolis 2017 gives you direct access to knowledgeable suppliers, the latest technologies and networking opportunities. Plus it has access to five other related manufacturing events.

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