Patriotic packaging helps Americans celebrate their freedom

By Lisa McTigue Pierce in Packaging Design on July 04, 2014

From red, white and blue to camouflage green, packages that show their regard for the good ole USA light up American consumers at various times of the year—such as the 4th of July.

Take a look at these five package designs, which celebrate our nation’s birth and support our troops and their families:

1. This July 4th, Slim Jim is sending one million personalized sticks to troops at USO bases around the world. Family, friends and those wishing to support the troops can visit Slim Jim’s Salute the Troops website to write a personalized message that will be printed on Slim Jim wrappers. 

2. Brats and beer are a dynamic duo for backyard barbeques all summer long. For a limited time again this season, Budweiser is dressing up its cans, bottles and cartons in red, white and blue. Additionally, the packaging enables consumers to help families of killed or disabled soldiers. When beer drinkers enter a code inside specially marked packages on, Budweiser will donate $1 to Folds of Honor, an organization that provides scholarships and other assistance to military spouses and children.

3. Pepperidge Farm honored the U.S. Armed Forces with specially-designed Goldfish packaging. Introduced last year, the limited-edition packages sported military-inspired graphics and were sold in military commissaries and exchanges in the U.S. and abroad. The company also donated $25,000 to the Fisher House Foundation for scholarships for military children and displayed the Fisher House logo on these special packs. Read the original article here.

4. Through a packaging initiative started in 2012, Georgia-Pacific, brand owner of Brawny paper towels, has helped raise awareness of the needs of injured soldiers through a partnership with the Wounded Warrior Project. In addition to a generous donation, the company also highlighted stories of wounded servicemen and women on its packaging. Read the original article here.

5. Heinz is another brand owner that has partnered with the Wounded Warrior Project. In 2011, the ketchup king pledged $300,000 to the organization and introduced patriotic-designed labels for Veterans Day. Front label copy on 20-oz ketchup bottles in restaurants says “Our Turn to Serve.” A quick response (QR) code on the back enables restaurant patrons to send a personal “thank you” to veterans. Read the original article here.

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