Top 10 packaging design editorials of 2017: Page 2 of 10

By Lisa McTigue Pierce in Packaging Design on December 18, 2017

#9. Kellogg’s kits packed for on-the-go snacking

Packaging for Kellogg’s new Keebler Town House Pita and Flatbread Cracker and Hummus Snack Boxes delivers a mess-free and utensil-free snacking experience for busy, on-the-go consumers looking for a quick bite to tide them over.

In this Packaging Digest exclusive interview, Tom Hanel, Kellogg’s lead packaging engineer, explains how the single and three-count multipack snack boxes also satisfied supply chain needs. “Both formats were designed to deliver through traditional Kellogg storage and distribution systems, though the packaging materials selected also protect the integrity of the crackers and hummus when placed in deli cases and refrigerators.”

Read more about the packages’ sustainability impact by clicking the link in the headline above.

 

NEXT: Cannabis brand Toast uses elegant packaging to convey luxury

 

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Hi Lisa. I am curious. What is the difference between food packaging design and food packaging label design? Aren't they the same? I have found this page and realized that packaging contributes to branding as well. But what does more, the design of the packaging, or the design of the label printing? This is the page. <a href="http://foodpackagingdesign.upackaging.com.my/" rel="noopener" target="_blank">http://foodpackagingdesign.upackaging.com.my/</a> Thanks alot Lisa.