#6. The Millennial Factor: How a generation of consumers is transforming today’s packaging landscape
The largest and most influential generation in history, millennials wield significant purchasing power. Ideas for how brands can cater to these consumers’ demands for innovation and uniqueness were much appreciated over the last couple years, including back in April 2016 when this article was published.
Author—and a millennial herself—Briana Long of PMMI, The Assn. of Packaging and Processing Technologies, points to five ways brand owners can use packaging to market to a generation attuned to instant gratification:
• Personalization
• Customization
• Affordability
• Branded
• Connected
NEXT: 2016 parade of new packages showcases great design
