Bill Goodwin, founder of Goodwin Design Group, has many clients who are leading marketers, including Disney, Crayola, Hasbro, Mattel and Toys R Us. So he understands how empowered children are when it comes to making buying decisions for their entire household—and how to leverage that empowerment.
Back in October 2013, Goodwin answered key questions about the influential Generation Z—insight that obviously still resonates with packaging professionals to put this four-year-old article at #2 on our list. In this piece, he outlines:
Why consider kids?
How do kids relate to brands?
What tools should be considered?
Why is transformation required?
Evergreen reading…even as Generation Z reaches adulthood.
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