Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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To make life easier and less messy for drivers who change their own oil, Valvoline Inc. has redesigned its 5-quart, retail motor oil packaging.

Mucci Farms VEGGIES TO GO™ on-the-go snack for kids

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Mucci Farms’ new Veggies to Go packs hit the sweet spot for consumers and for the company’s retail customers, offering parents an easy, healthy option for their kids’ away-from-home snacks and providing retailers with multiple


Article

Packages need compelling graphics to capture the shopper’s attention. That’s a given.


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Buyers judge a product by the exterior, so be sure the packaging design accurately reflects the brand’s concept and message—and the customer’s needs.

 


Article

Tinto de verano, or “red wine of summer,” has been popular in Spain since the early twentieth century. Now, a U.S.


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Ecommerce is taking up more of the retail market with every passing year. So if brands wish to see their businesses flourish, low standards of packaging design cannot factor into the equation.


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There’s a good chance that as a packaging professional in the medical device or pharmaceutical industry, you’ll be faced with the chance—or the challenge—to change a validated material. Is your team prepared?


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Nourish Snacks founded by registered dietician and NBC Today Show's health and nutrition expert Joy Bauer rebrands with a bold packaging design that cues fun and taste appeal.

 


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The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.


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New packaging for No Evil Foods entire line of plant-based meat alternatives is more durable and eye-catching than before—and 100% compostable now to better fit with the company’s environmental vision and make it easy for cons


Article

Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips.


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Single-serving coffee prepared with a pod coffee maker is quick, but it can also provide javaphiles with an artisanal experience. That’s the message in the new packaging design from Keurig Green Mountain Inc.


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Food entrepreneur Jason Cohen, a driving force behind Skinny Pop, Veggie Straws and other fast-growth brands, divulges advice for effective packaging design for small companies with big plans.

 


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Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right?


Article

The Kraft Heinz Co. has overhauled the recipes for its Oscar Mayer hot dogs to clean up the products’ formulation, and it has also redesigned the dogs’ packaging to let shoppers know about the change.


To make life easier and less messy for drivers who change their own oil, Valvoline Inc. has redesigned its 5-quart, retail motor oil packaging. The packaging design makes do-it-yourself (DIY) oil changes as quick, easy and clean as possible, with...

Mucci Farms VEGGIES TO GO™ on-the-go snack for kids

Mucci Farms’ new Veggies to Go packs hit the sweet spot for consumers and for the company’s retail customers, offering parents an easy, healthy option for their kids’ away-from-home snacks and providing retailers with multiple package...


Packages need compelling graphics to capture the shopper’s attention. That’s a given. But when it comes to evaluating the effectiveness of a package design, environment and competition matter—as two recent correlated studies show.

The two...


Buyers judge a product by the exterior, so be sure the packaging design accurately reflects the brand’s concept and message—and the customer’s needs.

 

Appearance matters, and not just in social situations. When only...


Tinto de verano, or “red wine of summer,” has been popular in Spain since the early twentieth century. Now, a U.S. brand owner is making this refreshing drink available to Americans in the same package format used at Spanish beaches: aluminum cans...


Ecommerce is taking up more of the retail market with every passing year. So if brands wish to see their businesses flourish, low standards of packaging design cannot factor into the equation.

Packaging may seem like an afterthought to some...


There’s a good chance that as a packaging professional in the medical device or pharmaceutical industry, you’ll be faced with the chance—or the challenge—to change a validated material. Is your team prepared?

The best way to manage change,...


Nourish Snacks founded by registered dietician and NBC Today Show's health and nutrition expert Joy Bauer rebrands with a bold packaging design that cues fun and taste appeal.

 

While imitation is considered the sincerest form of...


The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.

Based on number of...


New packaging for No Evil Foods entire line of plant-based meat alternatives is more durable and eye-catching than before—and 100% compostable now to better fit with the company’s environmental vision and make it easy for consumers to dispose of...


Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips. The limited-time food packaging features the logos of 19 National Football League...


Single-serving coffee prepared with a pod coffee maker is quick, but it can also provide javaphiles with an artisanal experience. That’s the message in the new packaging design from Keurig Green Mountain Inc. for Tully’s Coffee pods and cartons....


Food entrepreneur Jason Cohen, a driving force behind Skinny Pop, Veggie Straws and other fast-growth brands, divulges advice for effective packaging design for small companies with big plans.

 

What do brands like Skinny Pop, Veggie...


Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right? Based on number of page views, three of the top five articles posted...


The Kraft Heinz Co. has overhauled the recipes for its Oscar Mayer hot dogs to clean up the products’ formulation, and it has also redesigned the dogs’ packaging to let shoppers know about the change.

The new packaging design includes three...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


From our 125,000-square-foot facility in Menasha, Wisconsin, we create laminated paperboard solutions used in a wide variety of functional performance and packaging applications.

As part of the ...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


We have been certified by ISO9001 QMS and ISO14001-2004 EMS in 2005. We have 12,000 square meters of standard factory buildings. 6 color ROLAND offset UV printing machine, 4 color printing machine and 2 color printing machine are available in our...