Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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Nourish Snacks founded by registered dietician and NBC Today Show's health and nutrition expert Joy Bauer rebrands with a bold packaging design that cues fun and taste appeal.

 


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The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.


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New packaging for No Evil Foods entire line of plant-based meat alternatives is more durable and eye-catching than before—and 100% compostable now to better fit with the company’s environmental vision and make it easy for cons


Article

Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips.


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Single-serving coffee prepared with a pod coffee maker is quick, but it can also provide javaphiles with an artisanal experience. That’s the message in the new packaging design from Keurig Green Mountain Inc.


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Food entrepreneur Jason Cohen, a driving force behind Skinny Pop, Veggie Straws and other fast-growth brands, divulges advice for effective packaging design for small companies with big plans.

 


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Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right?


Article

The Kraft Heinz Co. has overhauled the recipes for its Oscar Mayer hot dogs to clean up the products’ formulation, and it has also redesigned the dogs’ packaging to let shoppers know about the change.


Article

Our first “Who wore it better?” packaging challenge was pretty much a blowout. Packaging professionals picked the package they thought had a better grip, an easier-to-read label and a more authentic-looking container.


Article

Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics.


Article

The high contrast of matte and gloss printed on packaging has added a sensory element that compels consumers to touch; and once a package is in hand, it’s often added to the cart.


Article

So much information is being delivered to consumers nowadays that you only have seconds to get their attention.


Article

Price Chopper/Market 32’s PICS soda line packaging redesign for cans and more exemplifies how a private-label grocery brand can prosper amidst the online ecommerce juggernaut.

 


Article

A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 


Nourish Snacks founded by registered dietician and NBC Today Show's health and nutrition expert Joy Bauer rebrands with a bold packaging design that cues fun and taste appeal.

 

While imitation is considered the sincerest form of...


The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.

Based on number of...


New packaging for No Evil Foods entire line of plant-based meat alternatives is more durable and eye-catching than before—and 100% compostable now to better fit with the company’s environmental vision and make it easy for consumers to dispose of...


Realizing that game-day traditions and superstitions abound among football fans, Frito-Lay has created a collection of NFL “Lucky Bags” for Tostitos tortilla chips. The limited-time food packaging features the logos of 19 National Football League...


Single-serving coffee prepared with a pod coffee maker is quick, but it can also provide javaphiles with an artisanal experience. That’s the message in the new packaging design from Keurig Green Mountain Inc. for Tully’s Coffee pods and cartons....


Food entrepreneur Jason Cohen, a driving force behind Skinny Pop, Veggie Straws and other fast-growth brands, divulges advice for effective packaging design for small companies with big plans.

 

What do brands like Skinny Pop, Veggie...


Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right? Based on number of page views, three of the top five articles posted...


The Kraft Heinz Co. has overhauled the recipes for its Oscar Mayer hot dogs to clean up the products’ formulation, and it has also redesigned the dogs’ packaging to let shoppers know about the change.

The new packaging design includes three...


Our first “Who wore it better?” packaging challenge was pretty much a blowout. Packaging professionals picked the package they thought had a better grip, an easier-to-read label and a more authentic-looking container. Was it the one you voted for...


Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics. In other words, the sensation itself doesn’t have meaning or exist...


The high contrast of matte and gloss printed on packaging has added a sensory element that compels consumers to touch; and once a package is in hand, it’s often added to the cart. A new decorating option now gives aluminum cans this visual and...


So much information is being delivered to consumers nowadays that you only have seconds to get their attention. And with the rise of packaging design blogs, unboxing videos and social sharing, designers are facing even greater challenges in...


Price Chopper/Market 32’s PICS soda line packaging redesign for cans and more exemplifies how a private-label grocery brand can prosper amidst the online ecommerce juggernaut.

 

It was during UBM’s Advanced Design & Manufacturing...


A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 

It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual...


The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life usability.

The...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


From our 125,000-square-foot facility in Menasha, Wisconsin, we create laminated paperboard solutions used in a wide variety of functional performance and packaging applications.

As part of the ...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


We have been certified by ISO9001 QMS and ISO14001-2004 EMS in 2005. We have 12,000 square meters of standard factory buildings. 6 color ROLAND offset UV printing machine, 4 color printing machine and 2 color printing machine are available in our...

Wednesday, November 8, 2017 to Thursday, November 9, 2017

At MinnPack 2017, experience the newest packaging technologies and equipment first-hand, meet suppliers one-on-one and compare solutions side-by-side. 

Wednesday, November 8, 2017 to Thursday, November 9, 2017

Attend MD&M Minneapolis 2017 and find everything you need to design and develop the next generation of medical devices and equipment, including packaging solutions.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

ATX Minneapolis 2017 gives you direct access to knowledgeable suppliers, the latest technologies and networking opportunities. Plus it has access to five other related manufacturing events.