Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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The month of February wasn’t short on new packaging designs and sustainability issues that captured the attention of our global audience—from Frito-Lay’s smart packaging and water in bulk, to rejected potato chips, ecommerce o


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Lemi Shine, a line of what might be called "clean" cleaning supplies, just freshened up its packaging graphics to better reflect the brand’s personality and strength.


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The original packaging for Hyalo Gyn, a non-hormonal moisture-replenishment product for women, was “quite bland,” recounts Aldo Donati, president of Fidia Pharma USA Inc. “It was just a white box.”


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As the New Year dawns, take a virtual tour of all the new packages we published in 2016.

Turmeon, first animated label y the world

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The innovative label design for Turmeon vermouth takes beverage packaging into a new dimension, creating the illusion that the package graphics are moving.


Article

Packaging is a dynamic market, with new trends continually emerging. But for all the turnover, some critical issues linger. Perhaps they are more complicated or build in importance.


Article

From packaging designers and developers to engineers and executives, everyone involved in packaging likes to see the final product of their peers.

The Amazing Invention Photo Challenge -  Moana Doll Packaging

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The packaging design for the new Moana doll from Disney Consumer Products and Interactive Media is environmentally responsible, but it also adds a fun interactive element: Kids can transform the box into a boat for the doll.


Company

Based in Griffintown Montreal, I offer efficient bilingual graphic design services, specializing in catalog design, packaging design and online content, with special focus in the distribution and online education sectors.


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Mondelēz innovation executive Gil Horsky challenges brand owners to fully understand what packaging “premiumization” means so they can leverage the experience for the consumer’s ultimate delight.

 


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To create an experience that’s worthy of the top YouTube unboxing channels or a multitude of tags and hashtags on Instagram, think long and hard about the details of your packaging.

 


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The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 


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The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.


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The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units.


The month of February wasn’t short on new packaging designs and sustainability issues that captured the attention of our global audience—from Frito-Lay’s smart packaging and water in bulk, to rejected potato chips, ecommerce optimization and artsy...


Lemi Shine, a line of what might be called "clean" cleaning supplies, just freshened up its packaging graphics to better reflect the brand’s personality and strength. Its products—including household cleaners, dish soap, dishwasher detergent,...


The original packaging for Hyalo Gyn, a non-hormonal moisture-replenishment product for women, was “quite bland,” recounts Aldo Donati, president of Fidia Pharma USA Inc. “It was just a white box.”

Such packaging didn’t convey how Hyalo Gyn...


As the New Year dawns, take a virtual tour of all the new packages we published in 2016. Designers, developers, engineers, executives and other packaging professionals looking for ideas will find inspiration and, perhaps, a challenge to do better...

Turmeon, first animated label y the world

The innovative label design for Turmeon vermouth takes beverage packaging into a new dimension, creating the illusion that the package graphics are moving. This effect tempts shoppers to pick up and bottle and interact with it, which in turn...


Packaging is a dynamic market, with new trends continually emerging. But for all the turnover, some critical issues linger. Perhaps they are more complicated or build in importance. Either way, packaging professionals clearly appreciate our...


From packaging designers and developers to engineers and executives, everyone involved in packaging likes to see the final product of their peers. Which new commercial packages gained the most interest of—and perhaps the respect of—our packaging...

The Amazing Invention Photo Challenge -  Moana Doll Packaging

The packaging design for the new Moana doll from Disney Consumer Products and Interactive Media is environmentally responsible, but it also adds a fun interactive element: Kids can transform the box into a boat for the doll.

The product and...


Mondelēz innovation executive Gil Horsky challenges brand owners to fully understand what packaging “premiumization” means so they can leverage the experience for the consumer’s ultimate delight.

 

Global consumer branded products are...


To create an experience that’s worthy of the top YouTube unboxing channels or a multitude of tags and hashtags on Instagram, think long and hard about the details of your packaging.

 

Your marketing techniques worked. You pulled off a...


The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 

You’ll find no tricks in our compilation as we treat you to the Top 5...


The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.

Boulder Clean, a 1908 Brands company, worked with...


The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units. To avoid these costly packaging missteps, it’s critical for brands to know what...


With marijuana becoming a legal recreational product in a growing number of states, cannabis-product providers are taking a hard look at their packaging design. For Denver-based ebbu, which makes and sells cannabis products within Colorado, that...


What made the cut as the top-read articles of September? Dominated by food packaging, our shortlist includes product introductions by Libby’s and Busch brands with coverage of innovations in pouches, bags, cans plus one fast-moving trends piece....


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


From our 125,000-square-foot facility in Menasha, Wisconsin, we create laminated paperboard solutions used in a wide variety of functional performance and packaging applications.

As part of the ...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


We have been certified by ISO9001 QMS and ISO14001-2004 EMS in 2005. We have 12,000 square meters of standard factory buildings. 6 color ROLAND offset UV printing machine, 4 color printing machine and 2 color printing machine are available in our...

Wednesday, March 29, 2017 to Thursday, March 30, 2017

Advanced Design & Manufacturing Cleveland showcases five zones on one show floor: Packaging, Automation & Robotics, Design & Manufacturing, Plastics and Medtech.

Wednesday, April 19, 2017 to Friday, April 21, 2017

CPhI Japan 2017 gathers more than 19,000 pharma professionals together for a host of events that cover all aspects of the pharmaceutical supply chain, including packaging. Co-located with InnoPack.

Wednesday, May 3, 2017 to Thursday, May 4, 2017

BIOMEDevice is New England’s source for every aspect of medical device design and development, including packaging solutions. Find the materials, technologies, ideas, equipment and suppliers you need.

Tuesday, May 16, 2017 to Thursday, May 18, 2017

At PackEx Toronto, benefit from hands-on access to the newest packaging and processing technologies, equipment and materials.

Tuesday, May 16, 2017 to Thursday, May 18, 2017

At ATX Canada 2017, be inspired by the latest technologies and insights applicable to packaging operation, including robotics, motion control, vision, rapid prototyping, software and more.

Tuesday, May 16, 2017 to Thursday, May 18, 2017

Toronto Powder & Bulk Solids 2017 puts you face-to-face with North America’s leading suppliers displaying hundreds of solutions, including packaging, to help accelerate product-to-market.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

EastPack 2017 packages up new technologies and solutions from hundreds of suppliers. Plus, gain insights from the free presentations at Center Stage, Tech Theater and during the Innovation Tours.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

For more than 30 years, MD&M East has been the trusted resource for every aspect of medical device development, including packaging, to take your product from concept to commercialization.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

At ATX East 2017, meet with top automation experts and see solutions geared toward maximizing your packaging productivity and profitability.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

Quality drives productivity and productivity drives revenues. For critical packaging functions, Quality Expo 2017 brings focus to technology, equipment, materials and services that support quality.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

At MinnPack 2017, experience the newest packaging technologies and equipment first-hand, meet suppliers one-on-one and compare solutions side-by-side.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

Attend MD&M Minneapolis 2017 and find everything you need to design and develop the next generation of medical devices and equipment, including packaging solutions.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

ATX Minneapolis 2017 gives you direct access to knowledgeable suppliers, the latest technologies and networking opportunities. Plus it has access to five other related manufacturing events.