The Institute of Packaging Professionals (IoPP) and UBM Canon have teamed up to put on packaging education seminars during a multi-show event at the Jacob K. Javits Convention Center. HBA Global Expo, EastPack and Pharmapack North America are the three co-located tradeshows that are organized by UBM Canon and will run June 10-12 in New York City.

The seminars will take place June 12, 2014, and will cater to a range of packaging professionals with topics that are relevant across the entire industry. There will be three mini-sessions that run the course of two hours and are being developed through the IoPP Packaging Learning Center. During these mini-sessions, there will be several half hour presentations that are all related to the topic, as well as a panel discussion.

Seminar 1: Improving Package Design for the Retail Experience
Breakout sessions (10-11:45 a.m.)
• Leveraging an existing retail brand identity
• Winning color strategies for a global marketplace
• Panel discussion: packaging implications for breaking into mass retail

Seminar 2: Leveraging Smart and Interactive Packaging Technologies to Engage Customers
Breakout sessions (1-2:45 p.m.)
• Developing the business case for electronically enabled packaging
• Package design teams’ response to market changes and technology use for customer engagement
• Interactive packaging technology for engaging customers and product differentiation

Seminar 3: Innovations in Package Materials and Their Usability
Breakout sessions (3-4:45 p.m.)
• Expanded uses and new applications for alternative package materials
• Technical design implications for packaging and usability
• New polymers and plastics—evaluating stability and performance

View the full agenda, along with speakers and pricing here.

Says Jim George, IoPP’s director of education: “These seminars will provide a forum to update packaging professionals from many corners of the industry on new developments and best practices.

“These seminars provide IoPP with a bigger footprint for the audiences of these three longstanding shows for delivering packaging education and also celebrating packaging excellence. On the evening of June 10, IoPP’s AmeriStar Package Awards, along with the UBM Canon Packaging Group Visionary Awards, will recognize finalists and award winners at a dual presentation ceremony during EastPack at the Javits Center.” Register for the awards event here.

IoPP is seeking speakers for some of its seminar sessions. For consideration, contact Jim George, 630-696-4011.

Get information on HBA Global Expo, EastPack and Pharmapack North America.

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