Packaging Research

Three forms of business research are commonly used to develop, improve and monitor the effectiveness of consumer goods packaging. The first of these is market research, which provides information about specific product categories, like food, consumer electronics or cleaning products.

The second is industry research, which delves into the packaging industry itself. Research reports in this category track the growth of PET resin shipments, for example, or regional expansion of aseptic packaging.

Market and industry research reports may evaluate market size and growth rate over a period of years; discuss issues driving change in the market or industry; describe trends, opportunities and threats (including regulatory changes); and provide information on leading vendors.

The third type of packaging research focuses on consumer attitudes and behavior. A focus group—in which consumers talk about their reaction to products and packaging—is an example of consumer research.

Also in the category of consumer research are: one-on-one interviews with consumers, online surveys, ergonomic studies to see how consumers physically interact with packages and in-store studies to examine consumer purchasing behavior. The Association for Consumer Research takes a scholarly approach to the subject.

Content Tabs


Article

You’ll find in this list of the Top 5 most popular packaging articles for January at PackagingDigest.com a major new commitment to futuristic aseptic beverages, a popular bunch of “sharks” poised to attack an innovative contai


Article

Ever wonder why consumers buy what they do at the store? Or how big of a role packaging plays in the purchasing decision process?


Article

Inventions by PepsiCo, P&G and Abbott captured your attention, as well as new flexible packaging and an ingenious why-didn’t-we-think-of-that-before metering device.

 

Families and Multipacks

Article

Soccer matches, baseball practice, car trips and other activities dominate the occasions when food snacks and single-serve beverages sold in multipacks are consumed.


Company

Smithers Pira was originally established in 1930 as PIRA, the initials standing for Printing Industry Research Association.


Company

McClellan Automation Systems was founded in 1989 as a specialized reseller of medical equipment and integration services.

Resealable Packaging - Highlights

Article

In our exclusive video series in partnership with Watch Me Think USA, American consumers critiqued sliders, zippers, tape reseals, spouts and lids.


Company

For over 40 years, Vecoplan has continuously pursued the research, development and manufacture of recycling and repurposing technologies that are both environmentally sound and economically viable.


Company

Freedonia research is presented as a multi-client, "off-the-shelf" study.


Company

It was the race to the moon. The Apollo Program. And Francis X. Hursey was pioneering PSA (pressure swing adsorption) oxygen technology as a member of the spacecraft’s breathing air team.


Article

In the opening episode of our new video series of exclusive consumer research in partnership with Watch Me Think, Packaging Digest reveals what bothers Americans about packages that are hard to open—and how they adapt


Company

Our UV germicidal products can be used in the air, in liquids and on surfaces to increase efficiency.


Company

PakTecha is a full-service contract manufacturing and packaging solutions provider, offering turn-key services that support the entire product process: product development, packaging engineering, packaging design, material sou


You’ll find in this list of the Top 5 most popular packaging articles for January at PackagingDigest.com a major new commitment to futuristic aseptic beverages, a popular bunch of “sharks” poised to attack an innovative container, some onerous-to-...


Ever wonder why consumers buy what they do at the store? Or how big of a role packaging plays in the purchasing decision process? Clemson University’s CUShop is a very exciting exhibit where show-goers can experience walking through a simulated...


Inventions by PepsiCo, P&G and Abbott captured your attention, as well as new flexible packaging and an ingenious why-didn’t-we-think-of-that-before metering device.

 

You have voted! Here are the Promising Patents you, our readers...

Families and Multipacks

Soccer matches, baseball practice, car trips and other activities dominate the occasions when food snacks and single-serve beverages sold in multipacks are consumed.

In our exclusive video series in partnership with...

Resealable Packaging - Highlights

In our exclusive video series in partnership with Watch Me Think USA, American consumers critiqued sliders, zippers, tape reseals, spouts and lids.

Consumer reactions...


In the opening episode of our new video series of exclusive consumer research in partnership with Watch Me Think, Packaging Digest reveals what bothers Americans about packages that are hard to open—and how they adapt.

In less than...


 

AMA

 

 

Recent research in the...


 

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A cross-functional team of 10 managers from resealable-closure company Zip-Pak recently completed an intensive 18-month global packaging study.

Zip-Pak's goal in conducting the study was to openly observe the packaging landscape and...

Our UV germicidal products can be used in the air, in liquids and on surfaces to increase efficiency. With health insurance no longer covering healthcare associated infections (hospital acquired infections), hospitals can avoid significant...


It was the race to the moon. The Apollo Program. And Francis X. Hursey was pioneering PSA (pressure swing adsorption) oxygen technology as a member of the spacecraft’s breathing air team. After Project Apollo, Frank helped develop one of the first...


Molding a packaging culture

Plastic containers come with a range of excellent characteristics and Aoki is pursuing even greater possibilities for them. By continually improving molding technologies that utilize the functionality of plastic...


The Bilcare Solutions Division is a leading, global producer of a vast array of rigid films. We are part of the Bilcare Group, a global pharma packaging company with strong focus on research and innovations.

Our objective is to serve our...


Dental Technologies, Inc. is a company specializing in the research, formulation, compounding and packaging of dental, orthodontic and oral pharmaceutical products. Some products include dental restoratives, core build-ups, bonding agents,...


Kureha takes pride in its history of developing original, innovative technology.

Kureha is a leading diversified chemical products manufacturer that has applied its technological development expertise to create numerous original products in...


Our thorough understanding of packaging processes and requirements enables us to develop solutions for unique applications through creative design, selection of packaging line elements, and effective integration.

Having been in the automated...


Marlen International is recognized as a leading provider of innovative food processing equipment for a variety of products including meat, poultry, fish, vegetables, fruit, bakery, confectioneries, snacks and dairy goods. Marlen International...


McClellan Automation Systems was founded in 1989 as a specialized reseller of medical equipment and integration services. Motivated by the needs of our customers, we quickly shifted our resources and focus to providing custom automation systems....


Ovalstrapping was founded and incorporated in 1952 and has since earned a reputation for quality packaging equipment and superior service worldwide.

The primary business of Oval International is to design, manufacture, and market packaging...


Packaging Concepts Assoc., LLC. was founded by Philip Meshberg who also started Emson Research (now Emsar). Its prime objective is to develop unique packages for dispensing a wide range of products that have consumer appeal and acceptance.

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PakTecha is a full-service contract manufacturing and packaging solutions provider, offering turn-key services that support the entire product process: product development, packaging engineering, packaging design, material sourcing, filling...


Smithers Pira was originally established in 1930 as PIRA, the initials standing for Printing Industry Research Association. The aim of the organisation was to be "a technical research bureau for the pooling of technical information and to conduct...


Freedonia research is presented as a multi-client, "off-the-shelf" study. From our web site, you may browse our catalog and order a study for immediate delivery (including electronic delivery by email) and/or for delivery in hard copy. With our...


For over 40 years, Vecoplan has continuously pursued the research, development and manufacture of recycling and repurposing technologies that are both environmentally sound and economically viable. Our Vecoplan industrial shredder...