It’s still too hard to get prices of packaging products online, say respondents to the 2017 Packaging Buyers Online Behavior Study. And social media is not much help for facilitating a purchase. So what do most packaging buyers rely on the most when...
Kureha takes pride in its history of developing original, innovative technology.
Kureha is a leading diversified chemical products manufacturer that has applied its technological development expertise to create numerous original products in fields including advanced products, pharmaceuticals, agrochemicals, and packaging materials such as household wrapping film. Kureha operates with both a broad vision encompassing industry-wide issues and developments, and at the same time, utilizes its specialist expertise to develop cutting-edge products. Kureha's growth and development has come exclusively from producing innovative products that were developed in-house, rather than using outside technology.
A good example of Kureha's culture of in-house research and product development is the invention of polyvinylidene chloride resin, used as plastic food wrap. This was developed by Kureha soon after World War II, utilizing chlorine, a byproduct of caustic soda. With a corporate culture of "developing original technologies to meet society's future needs," the development of polyvinylidene chloride resin was Kureha's first research and development effort without the reliance on overseas technology.
Since that time, a history of original technology and a strong corporate culture has helped Kureha provide an environment in which new products can be created that will withstand the test of time.