Video: Americans vent frustration at hard-to-open packaging

By Packaging Digest Staff in Packaging Research on February 06, 2014

In the opening episode of our new video series of exclusive consumer research in partnership with Watch Me Think, Packaging Digest reveals what bothers Americans about packages that are hard to open—and how they adapt.

In less than five minutes, nearly a dozen people show what they go through to get into various products, including foods, electronics and personal care items. Participants also suggest improvements for notoriously hard-to-open packages, from sealed clamshells and lidding on pudding cups to tamper-evident bands and tear-open pouches.

The solution in most cases? Keep your scissors handy!


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It's 2014 and I see a post from 2003 on the first page of results. Must not be a lot of packaging research happening.