Some of the most intriguing new developments in personal care packaging and cosmetics packaging center on functionality or sustainability rather than looks, based on packaging designs highlighted at the Luxe Pack trade show held in New York City in May.
Several of the show’s standout packages offered unusual functionality, like in-pack heating of products, or playing audio messages when a button on the box is pushed. Others had a green focus, using post-consumer recycled packaging materials and targeting packaging waste.
Paris-based Cosmogen turned heads at Luxe Pack with its patented Self-Heating Tube (shown above), designed for products like facial masks, anti-wrinkle formulations, hair products and body oil. By heating the products to a comfortable temperature, the package creates a more pleasant experience for the consumer and potentially enhances the product’s efficacy and/or ease of application.
The Cosmogen package incorporates two tubes, one inside the other. The outer tube is filled with the product formulation, and the hermetically sealed inner tube contains a sodium acetate solution. When the consumer breaks the peelable security strip on the package’s closure, the sodium acetate solution starts to crystallize. This generates heat, warming up the product.
The tube-within-a-tube package is designed for a single use. According to Cosmogen, the package is safe, non-toxic, eco-friendly and compatible with conventional filling and sealing equipment. The package comes in a 3- to 10-ml size and a 10- to 60-ml size.
Red thermochromic Self-Heating Tubes are available from Cosmogen. These provide a visual sign of the package’s temperature change.
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