Calgon rejuvenates package design

By Kari Embree in Personal Care Packaging on March 07, 2014

Parfums de Coeur is expanding its Calgon fragrance lineup. The brand is adding two new scents, beauty bar soap products, and a redesigned package. The company also is launching a Calgon national advertising print campaign, with the iconic tagline, "Take Me Away!”

The new flavors, Lavender Vanilla and Spring Cherry Blossom will be added to all products in the Calgon line – Body Mist, Body Cream, Body Wash, Bubble Bath and Bath Beads. The new aromas join the existing fragrances in the current collection:  Hawaiian Ginger, Morning Glory, Parisian Charm and Tahitian Orchid.

Calgon will also debut Beauty Bar Soaps, which will be offered in four scents:  Hawaiian Ginger, Morning Glory, Lavender Vanilla and Spring Cherry Blossom. The Beauty Bar Soaps are formulated to hydrate and soften skin with shea butter and aloe, leaving skin soft, moisturized and rejuvenated.

The Calgon fully rejuvenated package design, available at major retailers this  March, features bold, lively colors, in sleek, slender bottles. Calgon will also carry on with marketing the relaxation and pampering benefits of the product line through a national print campaign kicking off in March in leading women's lifestyle publications.

"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," says Madeline Blaize, director of marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care, while staying true to the authenticity of the 60 year old brand."

Source: Calgon

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