The Suave Kids product line which is comprised of shampoos, conditioners and sprays has gotten a makeover from Smith Design. The brand has gone under a radical transformation in efforts to bring it up-to-date and to connect with a broader age of kids.

“Developing memorable characters in conjunction with elevating the brand identity to a fresher, more modern place allows the Suave Kids packaging to truly break through the category clutter in a unique and ultimately fun way," says Jenna Smith, the partner at Smith Design who led the project.  "We were delighted to provide Suave Kids with a strategically smart solution for their line of products that not only aligns the portfolio of products successfully, but emotionally connects with kids and moms alike." 

According to Smith, a reinvigorated brand identity and package design approach in union with the development of 11 unique and ownable "Fruit Mashup" character illustrations, as well as a clear vision for segmenting sub-lines, add clarity and cohesion to a somewhat disjointed line. “The redesign breathes new life into the brand and successfully leads, not follows category players,” she adds.

Source: Unilever