#1. Gillette surveyed its customers and discovered that most shave-gel packages annoy American men in three specific ways. So it set about improving the aerosol can for its Fusion ProGlide Sensitive 2-in-1 Shave Gel Plus Skin Care to remove the causes of their frustration. The packaging got a lot of attention—obviously, if it’s at the top of the list—but some of that is due to its appearance in a second article that, well, isn’t really where you would want your packaging to be: 5 new packages suffer crushing criticism.
Learn about the latest solutions and concepts in beauty and personal care packaging at WestPack 2016, Feb. 9-11 in Anaheim, CA.