A dynamic duo exemplify the latest innovations in rigid packaging, one a newly developed beverage carton (left) that uses certified renewable polyethylene for increased sustainability, the other a value-added shelf-ready package format (right) that can be erected with one swift, labor-saving motion.
We came across two fresh developments worthy of relaying to our audience of packaging professionals that innovatively push the envelope of the flexibility, if you will, of rigid packaging.
Greener beverage cartons on-trend for sustainable packaging (above left): A range of food cartons featuring certified renewable polyethylene (PE) will be commercially available in the coming months starting in European markets. As part of this industry-first initiative, Elopak uses second generation renewable PE, made of European-sourced biomass not in competition with human food supplies. The vendor aims to replace all fossil-based raw materials with renewable alternatives as part of its ambitious Future Proofed Packaging Strategy. An increased use of bio-based PE helps reduce the use of fossil-based materials. This also reduces one of the largest sources of carbon dioxide emissions in the beverage carton value chain, according to the company. In addition, the bio-based PE is certified by the International Sustainability and Carbon Certification system (ISCC PLUS).
Optimized shelf-ready packaging is on-trend for retail demand (above right): Brand Ready Packaging (BRP) was developed by Georgia-Pacific to drive consumer purchase intent, enhance the shopper’s experience and ultimately increase sales over industry-standard retail-ready packaging options. A key differentiator is Clean and Easy-Perf perforation, a stronger display unit that can be erected with one swift motion. It works in tandem with the company’s Color-Box capability that delivers high-graphics that instantly and boldly communicate a brand’s story. Results of focus group testing and validation reported that more than 80% indicated that BRP makes it easier to find products on store shelves, and four out of five reported that they prefer BRP because it is organized and easier to access.