Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

To create an experience that’s worthy of the top YouTube unboxing channels or a multitude of tags and hashtags on Instagram, think long and hard about the details of your packaging.

 


Article

The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 


Show

eCommerce Expo 2017 Tokyo showcases the latest products and technologies for ecommerce, including packaging, fulfillment and delivery.


Article

One colorful trend seen during September’s Labelexpo centered on the growing use of white ink on digital presses for labels and packaging. What’s the big deal? And what does this mean for brand owners?


Article

Derma-E’s redesigned packaging reflects the brand’s mission to provide simple, clean and modern science-based skin-care products.

 


Article

Packaging for the seasonal Captain Morgan Jack-O-Blast limited-edition pumpkin spiced rum bottle looks and feels like a real pumpkin from the skin-tight orange shrink-film wrap to the rough-textured stem-like over-the-cap port


Article

The rise of Amazon leads to an increase in Final Mile deliveries. Is your packaging prepared? It is if you have balanced packaging and damage costs for ecommerce distribution.

 


Article

The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.


Article

The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units.


Article

With marijuana becoming a legal recreational product in a growing number of states, cannabis-product providers are taking a hard look at their packaging design.


Article

If you want to keep your donuts fresh longer, you’re going to need more packaging. This illustrates an Eco-Insights lesson about packaging and food waste.

 


Article

Direct-to-glass decorating is making a comeback in some markets, such as wine.


Article

Digital printing technology for packaging takes another step forward with inks that add visual and tactile appeal to labels to grab consumers’ attention without the use of special substrates.

 


Article

What made the cut as the top-read articles of September?


Article

Think choosing between Hillary or Donald is the biggest decision to make in early November? Packaging professionals will face another election—selecting which clamshell package design is the easiest to open.


To create an experience that’s worthy of the top YouTube unboxing channels or a multitude of tags and hashtags on Instagram, think long and hard about the details of your packaging.

 

Your marketing techniques worked. You pulled off a...


The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 

You’ll find no tricks in our compilation as we treat you to the Top 5...


One colorful trend seen during September’s Labelexpo centered on the growing use of white ink on digital presses for labels and packaging. What’s the big deal? And what does this mean for brand owners? We present insights from four industry...


Derma-E’s redesigned packaging reflects the brand’s mission to provide simple, clean and modern science-based skin-care products.

 

The entire Derma-E skin-care line of more than 70 products is getting a refreshed look for the first...


Packaging for the seasonal Captain Morgan Jack-O-Blast limited-edition pumpkin spiced rum bottle looks and feels like a real pumpkin from the skin-tight orange shrink-film wrap to the rough-textured stem-like over-the-cap portion.

 

...


The rise of Amazon leads to an increase in Final Mile deliveries. Is your packaging prepared? It is if you have balanced packaging and damage costs for ecommerce distribution.

 

Amazon is the biggest and busiest online retailer on the...


The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.

Boulder Clean, a 1908 Brands company, worked with...


The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units. To avoid these costly packaging missteps, it’s critical for brands to know what...


With marijuana becoming a legal recreational product in a growing number of states, cannabis-product providers are taking a hard look at their packaging design. For Denver-based ebbu, which makes and sells cannabis products within Colorado, that...


If you want to keep your donuts fresh longer, you’re going to need more packaging. This illustrates an Eco-Insights lesson about packaging and food waste.

 

As you are very aware, concerned people are constantly complaining about how...


Direct-to-glass decorating is making a comeback in some markets, such as wine. It plays a central role in Reed Wine Cellars’ new packaging design, which features bold graphics that start on the body of the bottle and extend all the way up the neck...


Digital printing technology for packaging takes another step forward with inks that add visual and tactile appeal to labels to grab consumers’ attention without the use of special substrates.

 

Consumers don’t just use their eyes when...


What made the cut as the top-read articles of September? Dominated by food packaging, our shortlist includes product introductions by Libby’s and Busch brands with coverage of innovations in pouches, bags, cans plus one fast-moving trends piece....


Think choosing between Hillary or Donald is the biggest decision to make in early November? Packaging professionals will face another election—selecting which clamshell package design is the easiest to open.

An interactive exhibit at the...


Cocktail shelves are more crowded every day, with new products continually entering the fray. Brand owner Yumix aims to cut through the noise with stand-out, two-part packaging designed to grab and engage consumers.

Specially engineered for...


Gulton is a pioneer in thermal printhead development and production. We have developed a hard protective coating that extends the abrasive life of our printheads by up to four times that of our competition. Gulton’s corporate office and production...


I.D. Systems is a global distribution partner offering unique automated coding and labeling products.

Supported by over 25 years of industry and field experience, I.D. Systems focuses on exceptional customer satisfaction, offering superior...


Our boxes can either be plain or printed.  Since our founding in 1970, we have made it our commitment to be large enough to be a low-cost supplier and yet small enough to provide unparalleled attention to detail. We work with you to design...


Independent Ink, Inc. is proud to be an ink manufactuer that exports our dyes and fluids to companies across the globe. As an international ink manufactuer, we are proud to produce high quality inks that are used in coding and marking for a...


InkJet, Inc. (IJI), founded in 1990, provides high-quality, competitively priced ink-jet printing inks, fluids, parts and technical support to the global coding and marking industry. In more than 50 countries, leading companies in the food and...


Label House has the experience, expertise and product knowledge to recommend, install and service the right product identification solution.

We have been selling, supporting and servicing labeling, coding and marking products for over 50...


It’s a tradition started in 1850 when John Matthews founded and grew his one–man company by providing identification products and services of the highest quality. Through the years, the company continued to grow, introducing innovative products...


Met Speed Label is a provider of custom label printing services. Our pressure sensitive labels are printed on rolls using digital printing, process printing and spot color printing. We can print ink jet labels for color printers, hot stamp and...


Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell...


QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories. If you’d prefer to buy printed labels, we’ll be happy to make them for you!

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Since 1993, Rethink Label Systems has distinguished itself by breaking ground in the labeling industry. Today, we are Southern California's leading provider of labels, labeling systems and supplies, service and technical support.

The single-...


For five generations, Robinson Printing has provided high quality commerical printing that includes an emphasis on printing the instructions (IFU) that accompany a medical device, pharmaceutical or other complex product. A certified supplier to...


Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling...


Today we manufacture with the most developed technologies and print on the best materials, but we will never forget how to build high performance machines that can run endlessly or how to deliver quality, eye catching shrink sleeve labels.
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Smith Corona is a US manufacturer of thermal labels, direct thermal labels, and thermal ribbons used in warehouses for primarily barcode labels. Once a large U.S. typewriter and mechanical calculator manufacturer, it expanded aggressively during...

Wednesday, November 8, 2017 to Thursday, November 9, 2017

Attend MD&M Minneapolis 2017 and find everything you need to design and develop the next generation of medical devices and equipment, including packaging solutions.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

ATX Minneapolis 2017 gives you direct access to knowledgeable suppliers, the latest technologies and networking opportunities. Plus it has access to five other related manufacturing events.

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