Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs

CGS

Company

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs.


Article

Ecommerce is taking up more of the retail market with every passing year. So if brands wish to see their businesses flourish, low standards of packaging design cannot factor into the equation.


Article

The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.


Article

Upscale, elaborate and excessive packaging that is often unrecyclable is one of the most preventable sources of waste. Sustainability leader Tom Szaky reminds us that packaging can say “special” in sustainable ways, too.


Article

Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right?


Article

An environmentalist and a plastics representative walk into a bar.


Article

Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics.


Company

QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories.


Article

A beverage packaging star is born: Leveraging the trend toward canned brews, Anheuser-Busch has launched Estrella Jalisco beer in the United States in a distinctive foil-top can.


Article

Popular mid-summer packaging topics involve analysis of Amazon’s latest move in ecommerce, a new package from Quaker Oats, trends in smart packaging, new technology for beverage bottles and a list of careers in packaging to co


Article

Efforts to prevent poisonings related to Procter & Gamble’s liquid laundry pacs continue with the company’s latest packaging innovation: a harder-to-open Child-Guard closure on tubs of Tide PODS and Gain Flings.


Article

So much information is being delivered to consumers nowadays that you only have seconds to get their attention.


Article

A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 


Article

The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life u


Article

Sustainable packaging is a key goal for the Co-op, a food retailer in the United Kingdom. The company has committed to making 80% of its private-label packaging recyclable within the next three years.


The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.

Based on number of...


Upscale, elaborate and excessive packaging that is often unrecyclable is one of the most preventable sources of waste. Sustainability leader Tom Szaky reminds us that packaging can say “special” in sustainable ways, too.

 

While...


Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right? Based on number of page views, three of the top five articles posted...


An environmentalist and a plastics representative walk into a bar. The environmentalist says, “Plastic is killing the planet.” The plastics representative responds, “But plastics save resources by being so efficient!” They roll their eyes at one...


Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics. In other words, the sensation itself doesn’t have meaning or exist...


A beverage packaging star is born: Leveraging the trend toward canned brews, Anheuser-Busch has launched Estrella Jalisco beer in the United States in a distinctive foil-top can. The packaging design uses a colorful foil circle sealed to the top...


Popular mid-summer packaging topics involve analysis of Amazon’s latest move in ecommerce, a new package from Quaker Oats, trends in smart packaging, new technology for beverage bottles and a list of careers in packaging to consider.

Come...


Efforts to prevent poisonings related to Procter & Gamble’s liquid laundry pacs continue with the company’s latest packaging innovation: a harder-to-open Child-Guard closure on tubs of Tide PODS and Gain Flings.

The previous triple-latch...


So much information is being delivered to consumers nowadays that you only have seconds to get their attention. And with the rise of packaging design blogs, unboxing videos and social sharing, designers are facing even greater challenges in...


A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 

It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual...


The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life usability.

The...


Sustainable packaging is a key goal for the Co-op, a food retailer in the United Kingdom. The company has committed to making 80% of its private-label packaging recyclable within the next three years. Toward that end, Co-op has partnered with...


Use Vision, Understanding, Clarity and Agility as a foresight tool to help better understand best directions forward by taking out all the noise and complexity we deal with on a...


At the mid-point of the year, three top packaging issues emerge and converge: sustainability, ecommerce and packaging design trends.

This is based on the top five articles of the year so far, based on total number of article page views on...


For the last few years, packaging industry professionals have been curious about the future of smart packaging. While barcodes and quick-response (QR) codes, once considered the “next big thing” in packaging, have proved successful, worries remain...


Gulton is a pioneer in thermal printhead development and production. We have developed a hard protective coating that extends the abrasive life of our printheads by up to four times that of our competition. Gulton’s corporate office and production...


I.D. Systems is a global distribution partner offering unique automated coding and labeling products.

Supported by over 25 years of industry and field experience, I.D. Systems focuses on exceptional customer satisfaction, offering superior...


Our boxes can either be plain or printed.  Since our founding in 1970, we have made it our commitment to be large enough to be a low-cost supplier and yet small enough to provide unparalleled attention to detail. We work with you to design...


Independent Ink, Inc. is proud to be an ink manufactuer that exports our dyes and fluids to companies across the globe. As an international ink manufactuer, we are proud to produce high quality inks that are used in coding and marking for a...


InkJet, Inc. was established in 1989 through the rebellious spirit of its founder Thomas Quinlan and what was then a radical idea: to offer world class inks at a revolutionary price while making its customers’ needs the highest priority....


Label House has the experience, expertise and product knowledge to recommend, install and service the right product identification solution.

We have been selling, supporting and servicing labeling, coding and marking products for over 50...


Lithium Power, Inc. has been the industry leader in lithium battery technology for over a decade. We offer turn-key lithium battery pack solutions for OEMs/ODMs that meet unique requirements of cost, performance, reliability, energy efficiency,...


It’s a tradition started in 1850 when John Matthews founded and grew his one–man company by providing identification products and services of the highest quality. Through the years, the company continued to grow, introducing innovative products...


Met Speed Label is a provider of custom label printing services. Our pressure sensitive labels are printed on rolls using digital printing, process printing and spot color printing. We can print ink jet labels for color printers, hot stamp and...


Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell...


QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories. If you’d prefer to buy printed labels, we’ll be happy to make them for you!

...


Since 1993, Rethink Label Systems has distinguished itself by breaking ground in the labeling industry. Today, we are Southern California's leading provider of labels, labeling systems and supplies, service and technical support.

The single-...


For five generations, Robinson Printing has provided high quality commerical printing that includes an emphasis on printing the instructions (IFU) that accompany a medical device, pharmaceutical or other complex product. A certified supplier to...


Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling...


Today we manufacture with the most developed technologies and print on the best materials, but we will never forget how to build high performance machines that can run endlessly or how to deliver quality, eye catching shrink sleeve labels.
...