Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

The next phase of the plastics economy will mean going around in circles—but in a good way.


Article

The packaging design for Toast cannabis cigarettes is sophisticated and upscale, positioning Toast as a luxury lifestyle brand for adults who smoke marijuana socially, the way cocktail-party guests sip mojitos.


Article

The ecommerce market continues to expand as consumer demand increases for a digital point-of-sale, convenient product delivery and an effortless return, if necessary. In fact, research firm Forrester predicts U.S.


Article

A common fallacy in the packaging sector is that real innovation—that is, innovation designed to deliver transformational packaging solutions—should be built around consumer insights.


Article

When it comes to testing new packaging concepts or designs, the highest quality research and the most actionable insights must start with a good test.


Article

With a win-win-win strategy that includes partnerships throughout the supply chain, the world’s largest online retailer is collaborating with the industry to optimize packaging design for ecommerce.


Article

The Internet of Things (IoT) is revolutionizing how humans function and operate. This new “smart era” is replete with next-generation cutting-edge technologies that operate on adaptive intelligence.


Article

Enhanced flexible packaging, new decorating ideas, digital printing improvements and more await visitors to the largest packaging trade show in the world: interpack.


Article

Packaging design successes, snacking trends and sustainability challenges starred in March 2017 on PackagingDigest.com as topics of our best-read articles.


Article

Everyone has been to the “free-donut brainstorming meetings,” Adam Montandon begins. “9,000 Post-it Notes on a white board and nothing gets done…and you all do it again next year.”


Article

It was a “Eureka!” moment for me when three separate thoughts formed into one new idea about flexible packaging and a possible path in its sustainable future.

 

Three separate thoughts


Article

When it comes to big dollars, product damage claims have the potential to rise to the top of a lot of internal reports and executive dashboards—especially if you’re shipping via complex and/or multi-touch methods.

 


Article

As we see most ecommerce fulfillment being done by third parties such as Amazon rather than by product manufacturers or brand owners, there is a ripple of new challenges being faced by packaging and supply chains.


Article

For those of us working in the sustainable materials management space, we’ve understood for a long time that plastic pollution in the world’s oceans has been a serious problem.


Article

Packaging designers and manufacturers are increasingly taking up the practice of “lightweighting.” Cited as


The packaging design for Toast cannabis cigarettes is sophisticated and upscale, positioning Toast as a luxury lifestyle brand for adults who smoke marijuana socially, the way cocktail-party guests sip mojitos.

...


The ecommerce market continues to expand as consumer demand increases for a digital point-of-sale, convenient product delivery and an effortless return, if necessary. In fact, research firm Forrester predicts U.S. online retail sales will reach...


A common fallacy in the packaging sector is that real innovation—that is, innovation designed to deliver transformational packaging solutions—should be built around consumer insights.

In reality, successful...


When it comes to testing new packaging concepts or designs, the highest quality research and the most actionable insights must start with a good test. Over the years, we have found that the most successful projects keep a few simple things in mind...


With a win-win-win strategy that includes partnerships throughout the supply chain, the world’s largest online retailer is collaborating with the industry to optimize packaging design for ecommerce.

In an exclusive interview, Brent Nelson,...


The Internet of Things (IoT) is revolutionizing how humans function and operate. This new “smart era” is replete with next-generation cutting-edge technologies that operate on adaptive intelligence. Smart sensors might seem like one minuscule...


Enhanced flexible packaging, new decorating ideas, digital printing improvements and more await visitors to the largest packaging trade show in the world: interpack.

Every three years, the global packaging community is treated to a buffet of...


Packaging design successes, snacking trends and sustainability challenges starred in March 2017 on PackagingDigest.com as topics of our best-read articles. While not limited to the food industry, all articles cover this highest-consumption...


Everyone has been to the “free-donut brainstorming meetings,” Adam Montandon begins. “9,000 Post-it Notes on a white board and nothing gets done…and you all do it again next year.”

Montandon, co-founder of the...


It was a “Eureka!” moment for me when three separate thoughts formed into one new idea about flexible packaging and a possible path in its sustainable future.

 

Three separate thoughts

1. Flexible packaging...


When it comes to big dollars, product damage claims have the potential to rise to the top of a lot of internal reports and executive dashboards—especially if you’re shipping via complex and/or multi-touch methods.

 

While everyone...


As we see most ecommerce fulfillment being done by third parties such as Amazon rather than by product manufacturers or brand owners, there is a ripple of new challenges being faced by packaging and supply chains. With Amazon proving to have the...


For those of us working in the sustainable materials management space, we’ve understood for a long time that plastic pollution in the world’s oceans has been a serious problem. But, for many, the concern reached a zenith when the World Economic...


Packaging designers and manufacturers are increasingly taking up the practice of “lightweighting.” Cited as...


How can you increase the recycling of your flexible packaging? Would a demand for recycled-content material in new flexible packages help? Jeff Wooster, global sustainability director at...


Gulton is a pioneer in thermal printhead development and production. We have developed a hard protective coating that extends the abrasive life of our printheads by up to four times that of our competition. Gulton’s corporate office and production...


I.D. Systems is a global distribution partner offering unique automated coding and labeling products.

Supported by over 25 years of industry and field experience, I.D. Systems focuses on exceptional customer satisfaction, offering superior...


Our boxes can either be plain or printed.  Since our founding in 1970, we have made it our commitment to be large enough to be a low-cost supplier and yet small enough to provide unparalleled attention to detail. We work with you to design...


Independent Ink, Inc. is proud to be an ink manufactuer that exports our dyes and fluids to companies across the globe. As an international ink manufactuer, we are proud to produce high quality inks that are used in coding and marking for a...


InkJet, Inc. provides high-quality, competitively priced inkjet printing inks, fluids, printers, parts and technical support. In more than 55 countries, leading companies in the food and beverage, automotive, pharmaceutical, graphics, packaging...


Label House has the experience, expertise and product knowledge to recommend, install and service the right product identification solution.

We have been selling, supporting and servicing labeling, coding and marking products for over 50...


It’s a tradition started in 1850 when John Matthews founded and grew his one–man company by providing identification products and services of the highest quality. Through the years, the company continued to grow, introducing innovative products...


Met Speed Label is a provider of custom label printing services. Our pressure sensitive labels are printed on rolls using digital printing, process printing and spot color printing. We can print ink jet labels for color printers, hot stamp and...


Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell...


QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories. If you’d prefer to buy printed labels, we’ll be happy to make them for you!

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Since 1993, Rethink Label Systems has distinguished itself by breaking ground in the labeling industry. Today, we are Southern California's leading provider of labels, labeling systems and supplies, service and technical support.

The single-...


For five generations, Robinson Printing has provided high quality commerical printing that includes an emphasis on printing the instructions (IFU) that accompany a medical device, pharmaceutical or other complex product. A certified supplier to...


Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling...


Today we manufacture with the most developed technologies and print on the best materials, but we will never forget how to build high performance machines that can run endlessly or how to deliver quality, eye catching shrink sleeve labels.
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Smith Corona is a US manufacturer of thermal labels, direct thermal labels, and thermal ribbons used in warehouses for primarily barcode labels. Once a large U.S. typewriter and mechanical calculator manufacturer, it expanded aggressively during...