Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


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The month of February wasn’t short on new packaging designs and sustainability issues that captured the attention of our global audience—from Frito-Lay’s smart packaging and water in bulk, to rejected potato chips, ecommerce o


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“I wish people would stop calling PLA* a bioplastic…” said Steve Davies, director of public affairs and communications at NatureWorks during a recent meeting of the Sustainable Packaging Coalition’s Industry Leadership Committ


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With its annual Tube of the Year program, The Tube Council celebrates what it calls the “best and most innovative” tubes in the Personal Care, Oral Care, Pharmaceutical, Industrial, and Household and Food markets as


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Amidst the glitz and glamour of the 2017 Flexible Packaging Achievement Awards gala, what really sparkled were the technical and design innovations on display, including several “firsts” in their markets.


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Big thinking at Cal Poly: The bold new all-encompassing Center for Packaging Value Chain initiative helps define the college’s packaging program going forward.

 


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Does ecommerce generate more packaging waste than traditional retail distribution? With ecommerce sales growing in the U.S.


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When it comes to smart packaging, near-field communication (NFC) continues to be a go-to technology on packaging for brand owners, large and small.


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Water Event wants water to take its place among wine, tea and other beverages that come in bag-in-box packaging.


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Lemi Shine, a line of what might be called "clean" cleaning supplies, just freshened up its packaging graphics to better reflect the brand’s personality and strength.


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A discussion about the environmental benefits of maximizing recovered content in paper packaging versus using virgin fiber is one of those complex topics that, when simplified to make it easy to understand, might miss importan


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Some bags of Tostitos, the tortilla-chip snack from Frito-Lay, to be consumed at select Super Bowl parties on Feb. 5 will be able to tell partygoers what else they’ve been consuming.


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By replacing its poly-coated carton for fabric softener sheets with an economical recyclable/repulpable alternative, Seventh Generation qualifies for the “Widely Recycled” claim on its How2Recycle label and gets a step closer


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As the New Year dawns, take a virtual tour of all the new packages we published in 2016.


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As we count down the days left in 2016, and before we look ahead to next year’s trends, let’s take a look at what we predicted would drive many of your packaging decisions in the last 12 months—from ecommerce needs and the inf


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Omega Packaging takes the next step beyond digitally printed caps to bring the production and graphics flexibility of digital printing to round plastic containers.

 


“I wish people would stop calling PLA* a bioplastic…” said Steve Davies, director of public affairs and communications at NatureWorks during a recent meeting of the Sustainable Packaging Coalition’s Industry Leadership Committee on Bioplastics. “…...


With its annual Tube of the Year program, The Tube Council celebrates what it calls the “best and most innovative” tubes in the Personal Care, Oral Care, Pharmaceutical, Industrial, and Household and Food markets as well as for...


Amidst the glitz and glamour of the 2017 Flexible Packaging Achievement Awards gala, what really sparkled were the technical and design innovations on display, including several “firsts” in their markets. Nineteen packages earned awards in five...


Big thinking at Cal Poly: The bold new all-encompassing Center for Packaging Value Chain initiative helps define the college’s packaging program going forward.

 

The Center for Packaging Value Chain could be viewed as...


Does ecommerce generate more packaging waste than traditional retail distribution? With ecommerce sales growing in the U.S. at 14.6% in 2015,...


When it comes to smart packaging, near-field communication (NFC) continues to be a go-to technology on packaging for brand owners, large and small. Frito-Lay used it earlier this month for its...


Water Event wants water to take its place among wine, tea and other beverages that come in bag-in-box packaging.

The Carrollton, TX, company distributes AquaViBox water in 10-, 15- and 20-liter single-use packages that comprise a corrugated...


Lemi Shine, a line of what might be called "clean" cleaning supplies, just freshened up its packaging graphics to better reflect the brand’s personality and strength. Its products—including household cleaners, dish soap, dishwasher detergent,...


A discussion about the environmental benefits of maximizing recovered content in paper packaging versus using virgin fiber is one of those complex topics that, when simplified to make it easy to understand, might miss important details critical to...


Some bags of Tostitos, the tortilla-chip snack from Frito-Lay, to be consumed at select Super Bowl parties on Feb. 5 will be able to tell partygoers what else they’ve been consuming.

Frito-Lay will distribute Tostitos bags with built-in...


By replacing its poly-coated carton for fabric softener sheets with an economical recyclable/repulpable alternative, Seventh Generation qualifies for the “Widely Recycled” claim on its How2Recycle label and gets a step closer to its 2020 zero-...


As the New Year dawns, take a virtual tour of all the new packages we published in 2016. Designers, developers, engineers, executives and other packaging professionals looking for ideas will find inspiration and, perhaps, a challenge to do better...


As we count down the days left in 2016, and before we look ahead to next year’s trends, let’s take a look at what we predicted would drive many of your packaging decisions in the last 12 months—from ecommerce needs and the influence of Millennials...


Omega Packaging takes the next step beyond digitally printed caps to bring the production and graphics flexibility of digital printing to round plastic containers.

 

Omega Packaging, La Mirada, CA, has expanded its digital-printing...

Turmeon, first animated label y the world

The innovative label design for Turmeon vermouth takes beverage packaging into a new dimension, creating the illusion that the package graphics are moving. This effect tempts shoppers to pick up and bottle and interact with it, which in turn...


Gulton is a pioneer in thermal printhead development and production. We have developed a hard protective coating that extends the abrasive life of our printheads by up to four times that of our competition. Gulton’s corporate office and production...


I.D. Systems is a global distribution partner offering unique automated coding and labeling products.

Supported by over 25 years of industry and field experience, I.D. Systems focuses on exceptional customer satisfaction, offering superior...


Our boxes can either be plain or printed.  Since our founding in 1970, we have made it our commitment to be large enough to be a low-cost supplier and yet small enough to provide unparalleled attention to detail. We work with you to design...


Independent Ink, Inc. is proud to be an ink manufactuer that exports our dyes and fluids to companies across the globe. As an international ink manufactuer, we are proud to produce high quality inks that are used in coding and marking for a...


InkJet, Inc. provides high-quality, competitively priced inkjet printing inks, fluids, printers, parts and technical support. In more than 55 countries, leading companies in the food and beverage, automotive, pharmaceutical, graphics, packaging...


Label House has the experience, expertise and product knowledge to recommend, install and service the right product identification solution.

We have been selling, supporting and servicing labeling, coding and marking products for over 50...


It’s a tradition started in 1850 when John Matthews founded and grew his one–man company by providing identification products and services of the highest quality. Through the years, the company continued to grow, introducing innovative products...


Met Speed Label is a provider of custom label printing services. Our pressure sensitive labels are printed on rolls using digital printing, process printing and spot color printing. We can print ink jet labels for color printers, hot stamp and...


Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell...


QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories. If you’d prefer to buy printed labels, we’ll be happy to make them for you!

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Since 1993, Rethink Label Systems has distinguished itself by breaking ground in the labeling industry. Today, we are Southern California's leading provider of labels, labeling systems and supplies, service and technical support.

The single-...


For five generations, Robinson Printing has provided high quality commerical printing that includes an emphasis on printing the instructions (IFU) that accompany a medical device, pharmaceutical or other complex product. A certified supplier to...


Roland DGA Corporation is the U.S.-based marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling...


Today we manufacture with the most developed technologies and print on the best materials, but we will never forget how to build high performance machines that can run endlessly or how to deliver quality, eye catching shrink sleeve labels.
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Smith Corona is a US manufacturer of thermal labels, direct thermal labels, and thermal ribbons used in warehouses for primarily barcode labels. Once a large U.S. typewriter and mechanical calculator manufacturer, it expanded aggressively during...