Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


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A beverage packaging star is born: Leveraging the trend toward canned brews, Anheuser-Busch has launched Estrella Jalisco beer in the United States in a distinctive foil-top can.


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Popular mid-summer packaging topics involve analysis of Amazon’s latest move in ecommerce, a new package from Quaker Oats, trends in smart packaging, new technology for beverage bottles and a list of careers in packaging to co


Article

Efforts to prevent poisonings related to Proctor & Gamble’s liquid laundry pacs continue with the company’s latest packaging innovation: a harder-to-open Child-Guard closure on tubs of Tide PODS and Gain Flings.


Article

So much information is being delivered to consumers nowadays that you only have seconds to get their attention.


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A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 


Article

The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life u


Article

Sustainable packaging is a key goal for the Co-op, a food retailer in the United Kingdom. The company has committed to making 80% of its private-label packaging recyclable within the next three years.


Article

Use Vision, Understanding, Clarity and Agility as a foresight tool to help better understand best directions forward by taking out all the noise and complexit


Article

At the mid-point of the year, three top packaging issues emerge and converge: sustainability, ecommerce and packaging design trends.


Article

For the last few years, packaging industry professionals have been curious about the future of smart packaging.


Article

A new spouted stand-up pouch, typically seen in the wine category, is now adding consumer convenience and user functionality to bulk refills for Bona’s floor cleaners—and minimizes the product’s environmental footprint by repl


Article

As we head into the summer months, let's take a look at some of the hottest packaging trends and technologies based on the most popular articles on PackagingDigest.com in May 2017:


Article

Finding solutions for the world’s plastic problem is an uphill battle.


Article

Think candy sells itself? Think again. Like any highly competitive and crowded retail category, candy leverages packaging to entice the eyes and get the grab.


Article

In recent years, public awareness campaigns have aimed to inform consumers of the presence of genetically modified organisms (GMOs), but stopped short (so far) of eliminating them.


A beverage packaging star is born: Leveraging the trend toward canned brews, Anheuser-Busch has launched Estrella Jalisco beer in the United States in a distinctive foil-top can. The packaging design uses a colorful foil circle sealed to the top...


Popular mid-summer packaging topics involve analysis of Amazon’s latest move in ecommerce, a new package from Quaker Oats, trends in smart packaging, new technology for beverage bottles and a list of careers in packaging to consider.

Come...


Efforts to prevent poisonings related to Proctor & Gamble’s liquid laundry pacs continue with the company’s latest packaging innovation: a harder-to-open Child-Guard closure on tubs of Tide PODS and Gain Flings.

The previous triple-latch...


So much information is being delivered to consumers nowadays that you only have seconds to get their attention. And with the rise of packaging design blogs, unboxing videos and social sharing, designers are facing even greater challenges in...


A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 

It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual...


The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life usability.

The...


Sustainable packaging is a key goal for the Co-op, a food retailer in the United Kingdom. The company has committed to making 80% of its private-label packaging recyclable within the next three years. Toward that end, Co-op has partnered with...


Use Vision, Understanding, Clarity and Agility as a foresight tool to help better understand best directions forward by taking out all the noise and complexity we deal with on a...


At the mid-point of the year, three top packaging issues emerge and converge: sustainability, ecommerce and packaging design trends.

This is based on the top five articles of the year so far, based on total number of article page views on...


For the last few years, packaging industry professionals have been curious about the future of smart packaging. While barcodes and quick-response (QR) codes, once considered the “next big thing” in packaging, have proved successful, worries remain...


A new spouted stand-up pouch, typically seen in the wine category, is now adding consumer convenience and user functionality to bulk refills for Bona’s floor cleaners—and minimizes the product’s environmental footprint by replacing a heavier-...


As we head into the summer months, let's take a look at some of the hottest packaging trends and technologies based on the most popular articles on PackagingDigest.com in May 2017:

#5: Comprehensive trends in beauty packaging

#4: 5 new...


Finding solutions for the world’s plastic problem is an uphill battle. Manufacturers and consumers alike are now accustomed to products and packaging made lighter, less costly and more convenient by plastic, the iterations of which have only grown...


Think candy sells itself? Think again. Like any highly competitive and crowded retail category, candy leverages packaging to entice the eyes and get the grab.

The recent 2017 Sweets and Snacks Expo showcased packaging innovations, new...


In recent years, public awareness campaigns have aimed to inform consumers of the presence of genetically modified organisms (GMOs), but stopped short (so far) of eliminating them. According to Mintel Reports, consumers do not avoid GMOs on quite...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

Through our ORIS software suite of Color Tuner // Web, Press Matcher // Web, Certified // Web and Lynx, quality assurance is covered from creation to production with the world's first integrated color management system. Further maintain brand...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Wednesday, November 8, 2017 to Thursday, November 9, 2017

At MinnPack 2017, experience the newest packaging technologies and equipment first-hand, meet suppliers one-on-one and compare solutions side-by-side. 

Tuesday, November 7, 2017 to Wednesday, November 8, 2017

Attend MD&M Minneapolis 2017 and find everything you need to design and develop the next generation of medical devices and equipment, including packaging solutions.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

ATX Minneapolis 2017 gives you direct access to knowledgeable suppliers, the latest technologies and networking opportunities. Plus it has access to five other related manufacturing events.