By a margin of more than two to one, respondents in our latest Who Wore It Better poll for Iced Coffee voted for Starbucks classic glass bottle over the shatter-resistant plastic container used by competitor Dunkin’ Donuts.
Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.
From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.
Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.