Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

If you love design and nature, then you’re probably as eagle-eyed about beautiful packaging as we are.


Article

To make life easier and less messy for drivers who change their own oil, Valvoline Inc. has redesigned its 5-quart, retail motor oil packaging.


Article

What is the state of PET thermoform recycling in the EU and what can brand owners do to help advance it? Sustainability champion Chandler Slavin provides an update.

 


Article

Packages need compelling graphics to capture the shopper’s attention. That’s a given.


Article

Buyers judge a product by the exterior, so be sure the packaging design accurately reflects the brand’s concept and message—and the customer’s needs.

 


Article

Tinto de verano, or “red wine of summer,” has been popular in Spain since the early twentieth century. Now, a U.S.

CGS

Company

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs.


Article

Ecommerce is taking up more of the retail market with every passing year. So if brands wish to see their businesses flourish, low standards of packaging design cannot factor into the equation.


Article

The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.


Article

Upscale, elaborate and excessive packaging that is often unrecyclable is one of the most preventable sources of waste. Sustainability leader Tom Szaky reminds us that packaging can say “special” in sustainable ways, too.


Article

Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right?


Article

An environmentalist and a plastics representative walk into a bar.


Article

Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics.


Company

QuickLabel makes everything you need to print your own labels: digital color label printers, barcode printers, labeling software, and printing accessories.


Article

A beverage packaging star is born: Leveraging the trend toward canned brews, Anheuser-Busch has launched Estrella Jalisco beer in the United States in a distinctive foil-top can.


If you love design and nature, then you’re probably as eagle-eyed about beautiful packaging as we are. Taking a stroll through the aisles of your favorite grocery or drug store can be an amazing way to gain inspiration, and spend a few enjoyable...


To make life easier and less messy for drivers who change their own oil, Valvoline Inc. has redesigned its 5-quart, retail motor oil packaging. The packaging design makes do-it-yourself (DIY) oil changes as quick, easy and clean as possible, with...


What is the state of PET thermoform recycling in the EU and what can brand owners do to help advance it? Sustainability champion Chandler Slavin provides an update.

 

My most popular blog post...


Packages need compelling graphics to capture the shopper’s attention. That’s a given. But when it comes to evaluating the effectiveness of a package design, environment and competition matter—as two recent correlated studies show.

The two...


Buyers judge a product by the exterior, so be sure the packaging design accurately reflects the brand’s concept and message—and the customer’s needs.

 

Appearance matters, and not just in social situations. When only...


Tinto de verano, or “red wine of summer,” has been popular in Spain since the early twentieth century. Now, a U.S. brand owner is making this refreshing drink available to Americans in the same package format used at Spanish beaches: aluminum cans...


Ecommerce is taking up more of the retail market with every passing year. So if brands wish to see their businesses flourish, low standards of packaging design cannot factor into the equation.

Packaging may seem like an afterthought to some...


The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.

Based on number of...


Upscale, elaborate and excessive packaging that is often unrecyclable is one of the most preventable sources of waste. Sustainability leader Tom Szaky reminds us that packaging can say “special” in sustainable ways, too.

 

While...


Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right? Based on number of page views, three of the top five articles posted...


An environmentalist and a plastics representative walk into a bar. The environmentalist says, “Plastic is killing the planet.” The plastics representative responds, “But plastics save resources by being so efficient!” They roll their eyes at one...


Sensorial packaging cues are based in sound, sight and tactile perceptions, but it is important to remember that the impact of these perceptions is emotional and tied to semiotics. In other words, the sensation itself doesn’t have meaning or exist...


A beverage packaging star is born: Leveraging the trend toward canned brews, Anheuser-Busch has launched Estrella Jalisco beer in the United States in a distinctive foil-top can. The packaging design uses a colorful foil circle sealed to the top...


Popular mid-summer packaging topics involve analysis of Amazon’s latest move in ecommerce, a new package from Quaker Oats, trends in smart packaging, new technology for beverage bottles and a list of careers in packaging to consider.

Come...


Efforts to prevent poisonings related to Procter & Gamble’s liquid laundry pacs continue with the company’s latest packaging innovation: a harder-to-open Child-Guard closure on tubs of Tide PODS and Gain Flings.

The previous triple-latch...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs. Add its award-winning products ORIS CxF Toolbox, iC3D, and ORIS Flex Pack // Web Visualizer into a workflow to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Monday, February 5, 2018 to Wednesday, February 7, 2018

At MD&M West 2018, find answers to your medtech challenges—from prototyping to packaging.

Monday, February 5, 2018 to Wednesday, February 7, 2018

WestPack 2018 delivers leading technologies, free educational presentations, hands-on demonstrations and expert-led Innovation Tours.

Tuesday, February 6, 2018 to Wednesday, February 7, 2018

Pharmapack Europe 2018 is Europe's dedicated pharmaceutical packaging and drug delivery event.

Tuesday, March 6, 2018 to Wednesday, March 7, 2018

ADM Cleveland 2018 showcases the latest in robotics, automation, plastics, packaging and design engineering.

Tuesday, April 17, 2018 to Wednesday, April 18, 2018

From contract packaging/manufacturing to components, BIOMEDevice Boston 2018 helps you develop the next gen of medical devices.

Monday, April 23, 2018 to Wednesday, April 25, 2018

CPhI North America 2018 is the epicenter for pharma innovation, emerging trends, insights and education.

Monday, June 11, 2018 to Wednesday, June 13, 2018

EastPack 2018 highlights two industry mega-trends: smart manufacturing and 3D printing. See the latest cobots and a dedicated 3D Printing Zone.

Monday, June 11, 2018 to Wednesday, June 13, 2018

MD&M East 2018, now in its 34th year, is the largest medtech event on the East Coast.

Tuesday, October 30, 2018 to Wednesday, October 31, 2018

Back for its 15th year, MinnPack 2018 brings you the latest packaging equipment, automation and design ideas.

Tuesday, October 30, 2018 to Wednesday, October 31, 2018

MD&M Minneapolis 2018 features an expanded conference, sessions on the expo floor, networking activities and expert-led Innovation Tours.

Tuesday, November 13, 2018 to Wednesday, November 14, 2018

PackEx 2018 is Québec’s largest, most comprehensive packaging event. Explore the latest innovations, processes and new products.