Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

A new spouted stand-up pouch, typically seen in the wine category, is now adding consumer convenience and user functionality to bulk refills for Bona’s floor cleaners—and minimizes the product’s environmental footprint by repl


Article

As we head into the summer months, let's take a look at some of the hottest packaging trends and technologies based on the most popular articles on PackagingDigest.com in May 2017:


Article

Finding solutions for the world’s plastic problem is an uphill battle.


Article

Think candy sells itself? Think again. Like any highly competitive and crowded retail category, candy leverages packaging to entice the eyes and get the grab.


Article

In recent years, public awareness campaigns have aimed to inform consumers of the presence of genetically modified organisms (GMOs), but stopped short (so far) of eliminating them.


Article

From new beauty tools like application sponges to a digital era that powers personalization and customization, the cosmetics market is leveraging innovation in packaging to delight consumers.

 


Company

VIPColor Technologies is a leading-edge provider of innovative solutions for the production, management and utilization of package, product, promotion, logistic and location labels across industrial and retail supply chains.


Article

If branding is all about telling a story, generic post-consumer recycled content may be lacking in that department.


Article

Pet food, bird seed or other dry products typically packed in multiwall or laminate bags now have a new high-strength option that competes on shelf impact and cost.

Locked4Kids packaging for new applications

Article

When Locked4Kids introduced its child-resistant package in 2014, the company initially and logically targeted the pharmaceutical market.


Article

The next phase of the plastics economy will mean going around in circles—but in a good way.


Article

The packaging design for Toast cannabis cigarettes is sophisticated and upscale, positioning Toast as a luxury lifestyle brand for adults who smoke marijuana socially, the way cocktail-party guests sip mojitos.


Article

The ecommerce market continues to expand as consumer demand increases for a digital point-of-sale, convenient product delivery and an effortless return, if necessary. In fact, research firm Forrester predicts U.S.


Article

A common fallacy in the packaging sector is that real innovation—that is, innovation designed to deliver transformational packaging solutions—should be built around consumer insights.


Article

When it comes to testing new packaging concepts or designs, the highest quality research and the most actionable insights must start with a good test.


A new spouted stand-up pouch, typically seen in the wine category, is now adding consumer convenience and user functionality to bulk refills for Bona’s floor cleaners—and minimizes the product’s environmental footprint by replacing a heavier-...


As we head into the summer months, let's take a look at some of the hottest packaging trends and technologies based on the most popular articles on PackagingDigest.com in May 2017:

#5: Comprehensive trends in beauty packaging

#4: 5 new...


Finding solutions for the world’s plastic problem is an uphill battle. Manufacturers and consumers alike are now accustomed to products and packaging made lighter, less costly and more convenient by plastic, the iterations of which have only grown...


Think candy sells itself? Think again. Like any highly competitive and crowded retail category, candy leverages packaging to entice the eyes and get the grab.

The recent 2017 Sweets and Snacks Expo showcased packaging innovations, new...


In recent years, public awareness campaigns have aimed to inform consumers of the presence of genetically modified organisms (GMOs), but stopped short (so far) of eliminating them. According to Mintel Reports, consumers do not avoid GMOs on quite...


From new beauty tools like application sponges to a digital era that powers personalization and customization, the cosmetics market is leveraging innovation in packaging to delight consumers.

 

The cosmetics universe is always looking...


If branding is all about telling a story, generic post-consumer recycled content may be lacking in that department. Sourced from recycled material suppliers selling resins aggregated from one or many municipal recycling facilities, generic...


Pet food, bird seed or other dry products typically packed in multiwall or laminate bags now have a new high-strength option that competes on shelf impact and cost.

The new Pro-Dura Premium polypropylene woven bag from...

Locked4Kids packaging for new applications

When Locked4Kids introduced its child-resistant package in 2014, the company initially and logically targeted the pharmaceutical market. But pharmaceuticals aren’t the only product category in need of child-resistant packaging. At interpack 2017...


The next phase of the plastics economy will mean going around in circles—but in a good way.

The “new plastics economy” will require rethinking all aspects of the plastics supply chain, both pre- and post-consumer, so that more kinds of...


The packaging design for Toast cannabis cigarettes is sophisticated and upscale, positioning Toast as a luxury lifestyle brand for adults who smoke marijuana socially, the way cocktail-party guests sip mojitos.

...


The ecommerce market continues to expand as consumer demand increases for a digital point-of-sale, convenient product delivery and an effortless return, if necessary. In fact, research firm Forrester predicts U.S. online retail sales will reach...


A common fallacy in the packaging sector is that real innovation—that is, innovation designed to deliver transformational packaging solutions—should be built around consumer insights.

In reality, successful...


When it comes to testing new packaging concepts or designs, the highest quality research and the most actionable insights must start with a good test. Over the years, we have found that the most successful projects keep a few simple things in mind...


With a win-win-win strategy that includes partnerships throughout the supply chain, the world’s largest online retailer is collaborating with the industry to optimize packaging design for ecommerce.

In an exclusive interview, Brent Nelson,...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

Through our ORIS software suite of Color Tuner // Web, Press Matcher // Web, Certified // Web and Lynx, quality assurance is covered from creation to production with the world's first integrated color management system. Further maintain brand...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Wednesday, November 8, 2017 to Thursday, November 9, 2017

At MinnPack 2017, experience the newest packaging technologies and equipment first-hand, meet suppliers one-on-one and compare solutions side-by-side.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

Attend MD&M Minneapolis 2017 and find everything you need to design and develop the next generation of medical devices and equipment, including packaging solutions.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

ATX Minneapolis 2017 gives you direct access to knowledgeable suppliers, the latest technologies and networking opportunities. Plus it has access to five other related manufacturing events.