Design & Concepts

Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally.

From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics.

Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects.

Content Tabs


Article

By a margin of more than two to one, respondents in our latest Who Wore It Better poll for Iced Coffee voted for Starbucks classic glass bottle over the shatter-resistant plastic container used by competitor Dunkin’ Donuts.


Article

You know what they say; it’s easier to retain a customer than it is to secure a new one.


Article

Packaging functions within organizations are filled with highly capable people, and projects are often executed very effectively.


Article

In recent years, the consumer goods industry has made significant progress on improving the recyclability of packaging and ensuring that packaging is recoverable.


Company

InkJet, Inc. provides high-quality, competitively priced inkjet printing inks, fluids, printers, parts and technical support.


Article

If you love design and nature, then you’re probably as eagle-eyed about beautiful packaging as we are.


Article

To make life easier and less messy for drivers who change their own oil, Valvoline Inc. has redesigned its 5-quart, retail motor oil packaging.


Article

What is the state of PET thermoform recycling in the EU and what can brand owners do to help advance it? Sustainability champion Chandler Slavin provides an update.

 


Article

Packages need compelling graphics to capture the shopper’s attention. That’s a given.


Article

Buyers judge a product by the exterior, so be sure the packaging design accurately reflects the brand’s concept and message—and the customer’s needs.

 


Article

Tinto de verano, or “red wine of summer,” has been popular in Spain since the early twentieth century. Now, a U.S.

CGS

Company

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs.


Article

Ecommerce is taking up more of the retail market with every passing year. So if brands wish to see their businesses flourish, low standards of packaging design cannot factor into the equation.


Article

The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.


Article

Upscale, elaborate and excessive packaging that is often unrecyclable is one of the most preventable sources of waste. Sustainability leader Tom Szaky reminds us that packaging can say “special” in sustainable ways, too.


By a margin of more than two to one, respondents in our latest Who Wore It Better poll for Iced Coffee voted for Starbucks classic glass bottle over the shatter-resistant plastic container used by competitor Dunkin’ Donuts. Many said it was...


You know what they say; it’s easier to retain a customer than it is to secure a new one. With this in mind, it’s easy to see why it’s so important to work on improving your customer loyalty and making it the best it can be.

One of the best...


Packaging functions within organizations are filled with highly capable people, and projects are often executed very effectively. Most packaging functions, therefore, operate well at a tactical level; day-to-day activities are addressed, and...


In recent years, the consumer goods industry has made significant progress on improving the recyclability of packaging and ensuring that packaging is recoverable. In contrast, incorporating recycled content in plastic packaging, especially post-...


If you love design and nature, then you’re probably as eagle-eyed about beautiful packaging as we are. Taking a stroll through the aisles of your favorite grocery or drug store can be an amazing way to gain inspiration, and spend a few enjoyable...


To make life easier and less messy for drivers who change their own oil, Valvoline Inc. has redesigned its 5-quart, retail motor oil packaging. The packaging design makes do-it-yourself (DIY) oil changes as quick, easy and clean as possible, with...


What is the state of PET thermoform recycling in the EU and what can brand owners do to help advance it? Sustainability champion Chandler Slavin provides an update.

 

My most popular blog post...


Packages need compelling graphics to capture the shopper’s attention. That’s a given. But when it comes to evaluating the effectiveness of a package design, environment and competition matter—as two recent correlated studies show.

The two...


Buyers judge a product by the exterior, so be sure the packaging design accurately reflects the brand’s concept and message—and the customer’s needs.

 

Appearance matters, and not just in social situations. When only...


Tinto de verano, or “red wine of summer,” has been popular in Spain since the early twentieth century. Now, a U.S. brand owner is making this refreshing drink available to Americans in the same package format used at Spanish beaches: aluminum cans...


Ecommerce is taking up more of the retail market with every passing year. So if brands wish to see their businesses flourish, low standards of packaging design cannot factor into the equation.

Packaging may seem like an afterthought to some...


The two hottest topics in September 2017 on PackagingDigest.com were related to packaging design and sustainability, with leading examples from Oscar Mayer, Halen Brands, Dove, Nest and others capturing your attention.

Based on number of...


Upscale, elaborate and excessive packaging that is often unrecyclable is one of the most preventable sources of waste. Sustainability leader Tom Szaky reminds us that packaging can say “special” in sustainable ways, too.

 

While...


Packaging innovations from major brand owners always play well with our audience. It’s interesting to see what money (supposedly in more supply) and talent can accomplish, right? Based on number of page views, three of the top five articles posted...


An environmentalist and a plastics representative walk into a bar. The environmentalist says, “Plastic is killing the planet.” The plastics representative responds, “But plastics save resources by being so efficient!” They roll their eyes at one...


A B B Labels is the single source for all your Label and Tag needs. Our product line includes Labels for a variety of applications (Custom P/S Product & Packaging Labels, Fabric Labels, Law labels, and Tags (from Shipping and Inventory Tags to...


Here at A Plus Label we believe that choosing the right printer can be critical to the success of your product and business. With our unsurpassed print quality, A Plus Label has grown into one of the top flexographic printing companies around....


Afinia Label manufactures and distributes end-to-end, high-speed, in-house, full-color label printers, finishers, and applicators to brand owners and label converters. Our high-quality products ensure your labels print the right way, right away,...


All Pro Technical Service Inc. was started in response to a growing need for high-quality, specialized service for the Linx brand of continuous inkjet (CIJ) printers.  Our technicians are located throughout the U.S. and provide quick response time...


Best Label Company was formed in 1976 in Cerritos, CA as a privately held corporation. Flexography as a method of printing was still in its infancy as compared with today and pressure sensitive labels were coming of age. Increasingly seen in food...


We are the North American sister company of Blumer Maschinenbau AG of Switzerland - a manufacturer, worldwide distributor and innovative leader of card and label finishing equipment and modular die-cutting systems. With over 115 years of...


A business partner to technology companies for over 50 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the...

CGS

CGS is a world leader in digital proofing, color management, and 3-D packaging software as well as in high-quality mockups and proofs. Add its award-winning products ORIS CxF Toolbox, iC3D, and ORIS Flex Pack // Web Visualizer into a workflow to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Introduced in 1982, Cold Ice brand, thermal packaging remains the industry standard in performance, durability and safety.

Our gel ice contains a semi-solid, non-toxic, biodegradable gel formulation. Cold Ice is the preferred choice for...


Since 2011, CDT has been committed to providing label and tag color on-demand inkjet printers for a wide range of applications and industries at breakthrough speeds and cost effectiveness. CDT’s wide range of digital color platforms – from...


Datamax-O’Neil is the global provider who works passionately with customers to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, and quality. Our solutions improve our...


Hang tabs from Do-It make source reduction easier. Team with our source reduction experts and we'll make your packaging more environmentally friendly by reducing the overall amount of packaging, or eliminating it altogether. You cut your packaging...


In 2014, Fernqvist Labeling Solutions has been in business for 25 years thanks to our many loyal customers, dedicated eFernqvist 25th Anniversary Sealmployees, and supportive suppliers. The Fernqvist Team is dedicated to building long term...


We are committed to customer intimacy and providing customers with value, service and the highest quality attainable. We deliver solutions designed to meet customer's needs and exceed their expectations every single day. Our ability to effectively...

Tuesday, February 6, 2018 to Thursday, February 8, 2018

WestPack 2018 delivers leading technologies, free educational presentations, hands-on demonstrations and expert-led Innovation Tours.

Tuesday, February 6, 2018 to Thursday, February 8, 2018

At MD&M West 2018, find answers to your medtech challenges—from prototyping to packaging.

Wednesday, February 7, 2018 to Thursday, February 8, 2018

Pharmapack Europe 2018 is Europe's dedicated pharmaceutical packaging and drug delivery event.

Wednesday, March 7, 2018 to Thursday, March 8, 2018

ADM Cleveland 2018 showcases the latest in robotics, automation, plastics, packaging and design engineering.

Wednesday, April 18, 2018 to Thursday, April 19, 2018

From contract packaging/manufacturing to components, BIOMEDevice Boston 2018 helps you develop the next gen of medical devices.

Tuesday, April 24, 2018 to Thursday, April 26, 2018

CPhI North America 2018 is the epicenter for pharma innovation, emerging trends, insights and education.

Tuesday, June 12, 2018 to Thursday, June 14, 2018

EastPack 2018 highlights two industry mega-trends: smart manufacturing and 3D printing. See the latest cobots and a dedicated 3D Printing Zone.

Tuesday, June 12, 2018 to Thursday, June 14, 2018

MD&M East 2018, now in its 34th year, is the largest medtech event on the East Coast.

Wednesday, October 31, 2018 to Thursday, November 1, 2018

Back for its 15th year, MinnPack 2018 brings you the latest packaging equipment, automation and design ideas.

Wednesday, October 31, 2018 to Thursday, November 1, 2018

MD&M Minneapolis 2018 features an expanded conference, sessions on the expo floor, networking activities and expert-led Innovation Tours.

Wednesday, November 14, 2018 to Thursday, November 15, 2018

PackEx 2018 is Québec’s largest, most comprehensive packaging event. Explore the latest innovations, processes and new products.