Applying mascara effectively is all about geometry. Women’s hands need to twist into all kinds of angles to reach lashes that grow in slightly different directions.
Cosmetics, personal care products and healthcare items make up a significant portion of sales of packaging machinery, materials, supplies and services. Lipstick tubes, body lotion pumps and cartons of bandages show some of the diversity of product type and packaging format.
These products are among the most innovative, too, when it comes to packaging because sometimes it is all about good looks. High rollers like Procter & Gamble, Kimberly-Clark, Estee Lauder and Bayer consistently introduce innovative new products and new packages that raise the bar for the category as a whole.
And it’s a big genre! The global personal care market was estimated to reach $28.2 billion by 2018, growing for the five years up to then at a compound annual growth rate (CAGR) of 4.9%, according to research from Smithers Pira.
Health and wellness continues to be a top concern of global consumers as the population ages. Packaging Digest presents here the latest packaging designs, technologies and trends for health and beauty aids to help keep your products current and stimulating.