Coca-Cola Company introduces bioplastic bottle

By Packaging Digest Staff in Smart Packaging on May 13, 2009

The Coca-Cola Company unveiled today a new plastic bottle made partially from plants. The “PlantBottle™” is fully recyclable, has a lower reliance on a non-renewable resource, and reduces carbon emissions, compared with petroleum-based PET plastic bottles.

“The ‘PlantBottle™’ is a significant development in sustainable packaging innovation,” said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. “It builds on our legacy of environmental ingenuity and sets the course for us to realize our vision to eventually introduce bottles made with materials that are 100 percent recyclable and renewable.”

Traditional PET bottles are made from petroleum, a non-renewable resource. The new bottle is made from a blend of petroleum-based materials and up to 30 percent plant-based materials.

“The Coca-Cola Company is a company with the power to transform the marketplace, and the introduction of the ‘PlantBottle™’ is yet another great example of their leadership on environmental issues,” said Carter Roberts, President and CEO of World Wildlife Fund, U.S. “We are pleased to be working with Coke to tackle sustainability issues and drive innovations like this through their supply chain, the broader industry and the world.”

The “PlantBottle™” is currently made through an innovative process that turns sugar cane and molasses, a by-product of sugar production, into a key component for PET plastic. Coca-Cola is also exploring the use of other plant materials for future generations of the “PlantBottle™.”

Manufacturing the new plastic bottle is more environmentally efficient as well, according to the company. A life-cycle analysis conducted by Imperial College of London indicates the “PlantBottle™” with 30 percent plant-base material reduces carbon emissions by up to 25 percent, compared with petroleum-based PET.

Another advantage to the “PlantBottle™” is that, unlike other plant-based plastics, it can be processed through existing manufacturing and recycling facilities without contaminating traditional PET. So, the material in the “PlantBottle™” can be used, recycled and reused again and again.

Coca-Cola North America will pilot the “PlantBottle™” with Dasani and sparkling brands in select markets later this year and with vitaminwater in 2010. The innovative bottles will be identified through on-package messages and in-store point of sale displays. Web-based communications will also highlight the bottles’ environmental benefits.

“The ‘PlantBottle™’ represents the next step in evolving our system toward the bottle of the future,” said Scott Vitters, Director of Sustainable Packaging of The Coca-Cola Company. “This innovation is a real win because it moves us closer to our vision of zero waste with a material that lessens our carbon footprint and is also recyclable.”

The Coca-Cola Company – the first company to introduce a beverage bottle made with recycled plastic – has been focused on ensuring the sustainability of its packaging for decades. It has put resources behind creating packaging that is recyclable and investing in recycling infrastructure to ensure that its packages are collected, recycled and re-used. Earlier this year, the Company opened the world’s largest plastic bottle-to-bottle recycling plant in Spartanburg, S.C. The plant will produce approximately 100 million pounds of recycled PET plastic for reuse each year – the equivalent of nearly 2 billion 20-ounce Coca-Cola bottles. These efforts are all focused on helping “close the loop” on packaging use and produce truly sustainable packages for consumers.  

Source: The Coca-Cola Company

RELATED ARTICLES

Bioplastic Packaging: Promise vs. Reality

Bioplastic resin: NatureWorks may add second plant

.

 

2 Comments

By submitting this form, you accept the Mollom privacy policy.
500 characters remaining
So what? What happens to the bottles if they do not get recycled or end up in the pacific ocean or in landfill? Will they breakdown? ECM Biofilms has an additive that when added to PET and many other plastics, will cause them to biodegrade according to ASTM 5338 standard within a relatively quick period of time. Thus providing Environmental Insurance - i.e. should the plastic package not get recycled, there will be assurance that it will degrade into inert dust without any heavy metal residue. One thing is certain (next to death and taxes), people will be careless and/or ignorant of the issues facing our planet and litter or throw perfectly good recyclable materials in the trash. Now there is a safe guard against this behaviour. If you would like to learn more about this additive, email me at b.traynor@rogers.com
The article says the sugar cane and molasses produces a key component for PET. It sounds like this bottle is part plant and part petroleum, which means I don't understand what is going on. Thanks, Dan Dewar