The ecommerce channel presents unique challenges around packaging sustainability and optimization, which were outlined in a new whitepaper from environmental and policy packaging group Ameripen (see chart above). But the obstacles can be overcome.
The whitepaper offers these key conclusions:
• “[O]ptimizing packaging for ecommerce may very well look different than design for traditional retail, due to the different demands of the respective distribution chains.”
• “Opportunities to invest in further development of the packaging supply chain for ecommerce and subsequently omni-commerce scan the breadth of distribution channel and solutions will come only through industry collaboration and transparency.”
NEXT: Amazon on creating ecommerce packaging that’s great for all: customers, companies and the environment