Sustainability—through the use of sustainable and/or reusable materials—is one of five up-and-coming ecommerce packaging trends brand marketing consultant and freelance writer Victoria Greene (ha!) tells us to look out for in the coming year. Her other four ecommerce trends are:
1. Frustration-free CPEX (Customer Packaging Experience), courtesy of ecommerce titan Amazon.
2. Unique design features, functional or purely decorative, to also enhance the user experience.
3. Big Data design optimization, which could help with organization and efficiency in large fulfillment warehouses.
4. Personalized packaging, to improve the brand’s relationship with consumers.
NEXT: #1 is a new microwavable package for Green Giant