Sustainable Packaging

Remove, Reduce, Recycle, Renew, Re-use. These are five of the original 7 R's of Sustainable Packaging revealed by Wal-Mart when it introduced its Packaging Scorecard to a standing-room only audience at Pack Expo 2006. The mega-retailer has since shortened the list to reduce, reuse and recycle, but also added a new term, rethink, to encourage companies to always remember to consider smarter sustainable options.

 

To better understand sustainable packaging, we need to understand what sustainability is and how it's different from the focus in the 1970s on the environmental aspects and impacts of packaging.

 

Sustainability surfaced in packaging vernacular in 2006, after publication of "The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too" by Andrew Savitz with Karl Weber, which Amazon.com describes as "the groundbreaking book that charts the rise of sustainability within the business world and shows how and why financial success increasingly goes hand in hand with social and environmental achievement."

 

This broader look expands on packaging's previous environmental-only focus to include the business (economic) and social aspects (such as ethical material sourcing and manufacturing conditions).

 

The basis for sustainable packaging started during the environmental movement in the 1970s. Americans celebrated their first Earth Day in 1970, and became aware of some of our ecological problems such as pollution and littering through various media outlets. One of the most powerful messages came from The Crying Indian anti-litter commercial from Keep America Beautiful.

 

The finger-pointing at packaging as the main culprit of the country's ecological problems didn't happen in force until the late 1980s. That's when the Garbage Barge became a media sensation. Piled high with trash from Long Island residents, the Mobro 4000 barge left New York City on March 22, 1987, initially headed for a landfill in the southern U.S. But the load was refused there, and at other ports. As Chaz Miller wrote in 2007 for Waste 360, "The economy was hot, and news was slow. Garbage, which is just the effluence of our affluence, was the perfect target. Greenpeace, Phil Donahue and Johnny Carson all used the barge as fodder. Six months after it sailed, the garbage barge's trash was burned in a Brooklyn incinerator, and the ashes buried back in Long Island. The media didn't attend the funeral."

 

Thus began a concerted effort to reduce the volume of trash by increasing recycling rates of used packaging in the U.S. Efforts to establish an economically viable infrastructure for various packaging materials and engage all stakeholders continue to this day.

 

While sustainable packaging isn't a difficult concept to understand, it is complex. Is it replacing a rigid container with a pouch? Is it removing a carton and letting a toothpaste tube stand on its own on a shelf? Is it creating one bulk pack instead of multiple single-serve items? Is it using PET instead of PVC because PET can be easily recycled? Is it changing from a round to a square container to be more cube efficient? Is it faster set-up times on the packaging line to minimize the amount of product and packaging waste? Yes, it's all of this - and more.

 

Sustainable packaging is no longer focused on just recycling. Just as packaging is not the only eco target, although it is still top of mind for many. Right or wrong, packaging is frequently scrutinized and used as the measure of a company's overall sustainability, even though it may contribute only a small percentage to the total eco impact compared to other things, such as transportation, and water and energy use.

 

The idea of looking at the entire life cycle of a package - from raw materials all the way through disposal - gained ground in the early 2000s. But much of the focus remains on end-of-life.

 

In an exclusive interview with Packaging Digest in 2013, Jim Hanna, director, environmental impact, Starbucks Coffee Co., explains, "Consumers, especially in the U.S. and Canada, define sustainable packaging by focusing on end of life. That's caused us to focus a lot of effort and resources into creating solutions for our packaging because we know that's what resonates most with our customers."

 

But in seeking the broader, more encompassing definition of sustainable packaging, most packaging professionals refer to the Definition of Sustainable Packaging developed by the Sustainable Packaging Coalition in 2005:

 

Sustainable packaging...

  • Is beneficial, safe & healthy for individuals and communities throughout its life cycle
  • Meets market criteria for performance and cost
  • Is sourced, manufactured, transported, and recycled using renewable energy
  • Optimizes the use of renewable or recycled source materials
  • Is manufactured using clean production technologies and best practices
  • Is made from materials healthy throughout the life cycle
  • Is physically designed to optimize materials and energy
  • Is effectively recovered and utilized in biological and/or industrial closed loop cycles

Brand owners and packaging developers continue to search for more sustainable packaging materials.

For example, efforts to develop plant-based bioplastics for packaging accelerated in 2009 when the world's largest beverage company devoted time and resources to create and commercialize the PlantBottle. The Coca-Cola Co.'s first-generation PlantBottle replaced one of the two base components of polyethylene terephthalate (PET) with renewable materials made from sugar cane byproducts.

PET is made of 30% mono-ethylene glycol (MEG) and 70% purified terephthalic acid (PTA). The PlantBottle replaces petroleum-based MEG with a plant-based alternative, which doesn't change the recyclability of the PET.

To help fund continued commercialization of the PlantBottle technology and make it more economically viable for all, Coke has collaborated with a number of suppliers - as well as consumer packaged goods (CPG) partners, including Heinz and SeaWorld Parks & Entertainment.

While the Coca-Cola PlantBottle introduction was one of the most impactful developments for the bioplastics industry in recent years, it was not the only one. The Bioplastic Feedstock Alliance is another partnership developed to boost bioplastics development, an area of sustainable packaging that is undergoing a quiet revolution.

But bioplastics are only one alternate material being considered. Dell has been actively looking for and using sustainable alternatives for packaging materials, such as bamboo, wheat straw and mushroom-based packaging. In May 2014, the computer and accessories dynamo touted its new packaging made from air.

Content Tabs


Article

This January Amcor pledged to develop all its packaging to be recyclable or reusable by 2025. The company has also committed to increasing its use of recycled materials and to driving more global package recycling.


Article

Kraft paper bags of frozen french fries distributed through institutional markets that are now certified recyclable have the potential to annually divert up to 30-million pounds of packaging material from landfills to the recy


Article

Not all packages can be recycled through the established infrastructure and options are limited for hard-to-recycle items.


Article

Sustainability authority and associate director of the Sustainable Packaging Coalition Adam Gendell offers advice on how packaging and sustainability professionals can attain two important sustainable packaging goals for 2018.


Article

Like many brand owners these days, you embrace sustainability and leverage it in your marketing strategy to appeal to eco-minded consumers. So how can you extend that halo, as it’s called, through to your packaging?


Article

How good are you at identifying what packages are recyclable or should be trashed? Are you willing to put your reputation to the test? The Recycling Challenge game at WestPack 2018 (Feb.


Article

Projects by Coca-Cola, McCormick and Procter & Gamble led our top sustainable packaging articles of the year, with some of the highest page views of all stories posted this year on PackagingDigest.com.


Article

As I sat down to write this year’s review, I found it hard to decide where to start.


Article

Brand owners and retailers--the end users of tags and labels--are increasingly holding companies in their supply chain accountable in the brand owners’ and retailers’ efforts to meet sustainability goals.


Article

In recent years, the consumer goods industry has made significant progress on improving the recyclability of packaging and ensuring that packaging is recoverable.


Article

Despite all the good it does, plastic packaging has taken a beating in the general media for its perceived anti-environment impression. One of the most controversial topics today is how much plastic garbage is in our oceans.


Article

This is a time of uncertainty for recycling in the U.S. But consumer packaged goods (CPG) companies and brands can seize this opportunity to revitalize recycling in the U.S. and make lemonade out of lemons.

 


Article

Sustainable packaging trends—along with a unique package for new Green Giant frozen veggies—scored high last month with our online global audience of packaging professionals.


Article

Skog for Food launched this fall in the U.S. combines FSC-certified paper with double-sided coating that provides barrier properties and permits production on f/f/s machines.

 


Article

What is the state of PET thermoform recycling in the EU and what can brand owners do to help advance it? Sustainability champion Chandler Slavin provides an update.

 


This January Amcor pledged to develop all its packaging to be recyclable or reusable by 2025. The company has also committed to increasing its use of recycled materials and to driving more global package recycling.

"Our aspiration is to be...


Kraft paper bags of frozen french fries distributed through institutional markets that are now certified recyclable have the potential to annually divert up to 30-million pounds of packaging material from landfills to the recycling stream.

...

Not all packages can be recycled through the established infrastructure and options are limited for hard-to-recycle items. That’s one of the reasons the unique business strategy of upcycler TerraCycle has been so successful—that and the innovative...


Sustainability authority and associate director of the Sustainable Packaging Coalition Adam Gendell offers advice on how packaging and sustainability professionals can attain two important sustainable packaging goals for 2018.

 

...


Like many brand owners these days, you embrace sustainability and leverage it in your marketing strategy to appeal to eco-minded consumers. So how can you extend that halo, as it’s called, through to your packaging?

Packaging authority and...


How good are you at identifying what packages are recyclable or should be trashed? Are you willing to put your reputation to the test? The Recycling Challenge game at WestPack 2018 (Feb. 6-8; Anaheim, CA) will award three players with prizes.

...

Projects by Coca-Cola, McCormick and Procter & Gamble led our top sustainable packaging articles of the year, with some of the highest page views of all stories posted this year on PackagingDigest.com.

And three out of our list of eight...


As I sat down to write this year’s review, I found it hard to decide where to start. Should I stick to sustainability or start with a comment on the fact that this year our progress has been under a cloud created by a president that...


Brand owners and retailers--the end users of tags and labels--are increasingly holding companies in their supply chain accountable in the brand owners’ and retailers’ efforts to meet sustainability goals. As a result, label...


In recent years, the consumer goods industry has made significant progress on improving the recyclability of packaging and ensuring that packaging is recoverable. In contrast, incorporating recycled content in plastic packaging, especially post-...


Despite all the good it does, plastic packaging has taken a beating in the general media for its perceived anti-environment impression. One of the most controversial topics today is how much plastic garbage is in our oceans. By 2050, the World...


This is a time of uncertainty for recycling in the U.S. But consumer packaged goods (CPG) companies and brands can seize this opportunity to revitalize recycling in the U.S. and make lemonade out of lemons.

 

When China announced in...


Sustainable packaging trends—along with a unique package for new Green Giant frozen veggies—scored high last month with our online global audience of packaging professionals. All of our top five articles in October 2017, based on page views at...


Skog for Food launched this fall in the U.S. combines FSC-certified paper with double-sided coating that provides barrier properties and permits production on f/f/s machines.

 

For Swedes, “skog” means wood. And for those in the United...


What is the state of PET thermoform recycling in the EU and what can brand owners do to help advance it? Sustainability champion Chandler Slavin provides an update.

 

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