SeaWorld Parks & Entertainment has partnered up with Coca-Cola once again to deliver another sustainable initiative benefiting its guests. This time it is a 100% recyclable refillable plastic cup that is manufactured using proprietary PlantBottle packaging technology from Coca-Cola. The new slogan kicking off the launch is, “Being green is oh-so refreshing.”
Packaging Digest had the opportunity to catch up with the team at SeaWorld to talk about this new initiative.
What is the motivation behind SeaWorld implementing Coca-Cola's breakthrough PlantBottle Technology?
SeaWorld Team: We are thrilled to use this innovative new technology within our parks and to partner with Coca-Cola to launch the first cup made with this material. Our friends at The Coca-Cola Company share our commitment to care for the world, and this cup is a great example of working together to offer an appealing product for consumers who appreciate and support recycling and the use of sustainable materials.
What were the key goals and requirements from a marketing view? From a packaging view?
SeaWorld Team: We believe it’s important to offer our guests products that are eco-friendly, but reliable and fun at the same time. Our goal was to create a vessel for beverages that was made with sustainable materials,that maintained dependability and also was fun, vibrant and easy-to-use. We didn’t want to give up the functionality of the product, but rather produce a quality product that our customers love and feel good about buying.
Describe packaging components of bottle and label.
SeaWorld Team: We worked with Coca-Cola to create a fun, colorful bottle that maintained the quality of product our consumers expect. The label features inspiring messaging about caring for the environment and also information on the PlantBottle technology that was used to make the vessel.
How does this improve the consumer experience?
SeaWorld Team: It is our hope that all guests who visit our parks leave with a greater understanding of conservation and protecting the world we share. Guests who purchase these cups receive, and help spread, a powerful message about how we can all use our purchasing power to reward recycling and sustainability. It’s a win for us, our guests, and the planet.
Guests can expect to see this PlantBottle packaging technology in all SeaWorld and Busch Gardens parks throughout the U.S.