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Packaging Digest - February 01, 2006

Features

Rising tide for shrink-labeled cap
In August 2005, Procter & Gamble introduced the latest addition to its best-selling Tide liquid laundry detergent line: Tide with Febreze® Freshness. To help the new product stand out on store shelves, P&G features it with a glossy, shrink-sleeve-decorated cap highlighting the familiar Febreze logo.


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