Packaging Digest - March 01, 2006
Features
Small package, big advantages
Some tea purveyors are avoiding price increases by downsizing packages. Tetley USA is starting smaller, but thinking big. Since late last year, the Shelton, CT, company has been selling a series of eight Tetley® specialty, green and herbal teas in a 20-bag canister that it expects will result in several competitive advantages.
Some tea purveyors are avoiding price increases by downsizing packages. Tetley USA is starting smaller, but thinking big. Since late last year, the Shelton, CT, company has been selling a series of eight Tetley® specialty, green and herbal teas in a 20-bag canister that it expects will result in several competitive advantages.
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