Packaging Digest - July 01, 2006
Features
Restaged bottle gives haircare products a lift
With the recent relaunch of its professional series of haircare products, Los Angeles, CA-based Joico, Inc. revels in the commingling of art and science, with formulations and packaging that display equal measures of both. Critical in the planning of Joico's repackaging, says the company's director of marketing, Mary Freeth, was the establishment of a strong salon identity, as well as the creat...
With the recent relaunch of its professional series of haircare products, Los Angeles, CA-based Joico, Inc. revels in the commingling of art and science, with formulations and packaging that display equal measures of both. Critical in the planning of Joico's repackaging, says the company's director of marketing, Mary Freeth, was the establishment of a strong salon identity, as well as the creat...
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