Webcast: Creating Effective Packaging: Factoring in shelf impact, value and sustainability
February 9, 2012 10:00am EST
Originally aired February 9, 2012
The imperative to innovate is a top priority today. With most consumers around the world still adhering to strict budgets and expecting top value from anything they do buy, a product needs a standout package that engages and delights more than ever.
Packaging Digest and Lubrizol, a specialty chemical company serving the packaging and coating and adhesive markets, invite you to tune in to this special product development educational opportunity webcast and learn from packaging industry experts who will address this subject from these perspectives:
- How to design and fulfill market-winning packages that bring more value at less cost.
- How packaging departments will innovate differently in the future – by engaging the entire value chain in a collaborative/co-creative process.
- Discover the critical role of raw material suppliers, and how their relationships up and down the value chain directly impact the success and development of new products designed to meet or exceed future needs of consumers, retailers and CPG packagers.
Feataures a Q&A session with the webcast speakers at the conclusion of the event. Register today >>
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VP Global Segment Innovation
Global Specialty Packaging
Lubrizol Advanced Materials
|Lisa McTigue Pierce|
Posted Jan 5, 2012