Webcast: Creating Effective Packaging: Factoring in shelf impact, value and sustainability

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February 9, 2012 10:00am EST

ON-DEMAND WEBCAST
Originally aired February 9, 2012
The imperative to innovate is a top priority today. With most consumers around the world still adhering to strict budgets and expecting top value from anything they do buy, a product needs a standout package that engages and delights more than ever.

Packaging Digest and Lubrizol, a specialty chemical company serving the packaging and coating and adhesive markets, invite you to tune in to this special product development educational opportunity webcast and learn from packaging industry experts who will address this subject from these perspectives:

• How to design and fulfill market-winning packages that bring more value at less cost.
• How packaging departments will innovate differently in the future – by engaging the entire value chain in a collaborative/co-creative process.
• Discover the critical role of raw material suppliers, and how their relationships up and down the value chain directly impact the success and development of new products designed to meet or exceed future needs of consumers, retailers and CPG packagers.

Webcast Bonus
Feataures a Q&A session with the webcast speakers at the conclusion of the event. Register today >>

Sponsored by:

Speakers		Moderator
Jay Gouliard VP Global Segment Innovation Avery Dennison	Sergio Escuriet Global Specialty Packaging Technical Manager Lubrizol Advanced Materials	Lisa McTigue Pierce Editor Packaging Digest

Posted Jan 5, 2012