International direct sales firm Oriflame, a fast-growing beauty products marketer, has chosen Rexam's (www.rexam.com) airless, neutral Prodigio™ recyclable lotion pump designed with patented CleanPoint™ technology for its North For Men Total Age Control Cream. Oriflame, which launches 900 products annually, sells in 61 countries and derives most of its $1.9-billion in annual sales from eastern Europe and Russia.
The dispenser has sleek, sculpted styling and a high-performance design that provides cleanliness, neutrality and end-user appeal. For Oriflame, it was customized with a silver actuator and a matching “tank.” The proprietary technology keeps the lotion exit point neat and free of messy buildup. The dispenser is fitted with PP and PE components. There's no elastomer or metal contact with the lotion.
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