reports its Rub 'N Smell shrink labels visually and aromatically distinguish packages from other category offerings without opening the packages or compromising the products. Providing an aromatic preview are tiny fragrance beads embedded in the film, the co notes, which remain dormant until activated by a light, gentle rubbing motion. Fragrance released is said to quickly dissipate, with successive rubbing leaving the aroma-release feature unimpaired and printed graphics unaffected.

Gilbreth Packaging, 800/630-2413. www.gilbrethusa.com