Alison Keane, Esq., IOM, CAE, has served as President and CEO of the Flexible Packaging Association since October 2016, and provides strategic leadership and advocacy to advance and grow the flexible packaging industry. Keane previously served as the Vice President for Government Affairs and Industry Programs with the American Coatings Association. An environmental attorney, with 25 years of experience in the association and government sectors, Keane has also served at the Environmental Protection Agency and the Maryland State Senate.
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There are several vital factors that brand owners should consider when packaging products for ecommerce instead of retail.