Design Engineering Director, Smart Design
Charlie Paradise, design engineering director for Smart Design, leads multi-disciplinary teams in proving out innovation opportunities, solving technical challenges, and guiding business solutions from concept to reality. Over the last 19 years, Paradise has developed products, packages, and services for many of the world’s leading brands in consumer products, healthcare, and housewares, including SC Johnson, PepsiCo, Etude House, and OXO.
Charlie’s Recent activity
Consumer perceptions of sustainability are impacted by more than what packaging material a product uses. How can your brand’s packaging truly live a “useful” life and gain their approval?