Robert Lilienfeld Consulting
Robert (Bob) Lilienfeld has been involved in sustainable packaging for 25 years, working as a marketing executive, consultant, strategic planner, editor, writer, and communications expert. He’s President of Robert Lilienfeld Consulting, working with materials suppliers, converters, trade associations, retailers, and brand owners. He also recently founded SPRING, The Sustainable Packaging Research, Information, and Networking Group. Reach him at [email protected].
Robert’s Recent activity
A gem of a simple little on-pack graphic could go a long way toward customer convenience and satisfaction and make a dent in food waste.
Supermarket chain’s launch of Simple Truth products was brilliant, but the pouch packaging doesn’t live up to the brand premise.