Shira Horn, executive vice president at AMC Global, has almost 20 years of deep market research experience. She advises clients on how to leverage insights and grow brands. She has expertise in taking data and harnessing it into digestible, actionable insights for clients. This can range from tactical to strategic guidance for how to grow in the short-, mid-, and long-term. Horn enjoys long-standing partnerships with clients and seeing their businesses growth and succeed over time. She has a diverse background in primary quantitative and qualitative research, with a focus on market structure and opportunity, customer engagement and acquisition, product design and launch, decision pathways, price optimization, competitive effectiveness, segmentation, and positioning.