Tom Newmaster, partner, FORCEpkg, has more than 25 years of experience in branding and package design for consumer packaged goods. From 1998 to 2016 he was a principal and co-owner of WFM. During that time, he led creative and won awards for The Hershey Co., Pfizer, Stoner Car Care, and Zippo. He has helped launch new products for several Fortune 500 companies, as well as numerous challenger brands. As the founder of FORCEpkg, he has become a leading voice in the packaging industry and has written for many of the top national trade publications.
Tom’s Recent activity
Subscription-based meal kit providers touting convenience and healthiness now toss in a pinch of sustainability. Does the packaging stand up to scrutiny, though?
My kingdom for a plastic bottle! How the pandemic disrupted the perception and sourcing of plastic packaging, and how the supply chain has adapted.