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Adam Gendell

Adam Gendell is the associate director of GreenBlue’s flagship project, the Sustainable Packaging Coalition, a membership-based industry collaborative led by the independent non-profit that believes in the power of industry to make packaging more sustainable.



Ask anybody what the most pressing issue is in sustainable packaging and you’re likely to receive some variation of the same answer: plastic waste. It is undeniable that the current state of affairs revolves around heightened awareness of marine plastic pollution....

“I wish people would stop calling PLA* a bioplastic…” said Steve Davies, director of public affairs and communications at NatureWorks during a recent meeting of the Sustainable Packaging Coalition’s Industry Leadership Committee on Bioplastics. “…and start thinking of...