Alf Goebel is CEO of advanco, a leading provider for Level 3 Item Level Serialization. The company was acquired by Parabellum Investments in 2020. Goebel is a senior enterprise software sales and marketing executive, with more than 25 years’ enterprise software industry experience, including Global Partnerships SAP and Lupo Ventures. He has strong operational experience, specializing in high-growth businesses in Europe and the US. Goebel has held senior executive positions at a number of leading technology companies, including Snow Software, MSC Software, and Software AG.