Ashley Leidolf Sauder
Ashley Leidolf (left) is an End Use Marketing Manager for North America within the Dow Packaging & Specialty Plastics division. Leidolf works with brands, retailers, and converter partners to proliferate the development of recyclable flexible packaging to reduce waste and give consumers a better end-of-life option for their packages.
Michelle Sauder is a Senior Marketing Manager for Dow’s Food and Specialty Packaging division. Sauder counsels a range of clients to help them through effective marketing strategy and execution, in addition to pricing analysis, price setting and execution, channel strategy and execution, and cross-functional team leadership. Sauder is passionate about improving the quality and longevity of food and specialty packaging and working with others to find more sustainable solutions for our most challenging climate concerns.
Ashley’s Recent activity
Younger consumers value sustainability more and brand loyalty less. How should brands respond with their packaging designs? A perspective from Dow. For many products, the consumer experience begins with the packaging...