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Josh White

Josh White is principal and creative director of NYC-based brand and design agency OffWhite Co. With more than two decades of transforming some of the world’s most successful consumer product companies through the intersection of creative product development, brand strategy and technology, White’s award-winning campaigns have played a key role in re-molding brands and helping clients find the secret sauce to advance their companies to the next level.

Articles

With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted. Successful brands in 2020 will be those that find creative ways to express their over-...