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Kate Bertrand Connolly

Articles

It’s only in the last couple decades that packaging has been getting appropriate attention from corporate executives at major consumer packaged goods companies. Yet, brand marketers still mostly focus on product development first, and bring in the packaging folks later...

Sun-Maid hopes to attract Millennial consumers with a packaging and logo redesign that modernizes the brand’s look and feel while preserving the brand iconography familiar to generations of shoppers. It’s the brand’s first pack redesign since the 1970s.

The new...

Packaging for the new MyKirei by Kao brand of vegan-friendly, plant-based personal-care products takes its cues from the Japanese Kirei sensibility, which favors sustainability as well as beauty, cleanliness, simplicity, and balance. Delicate graphics decorate the...

Coronavirus-related news has been driving readership on practically every media platform for the past month. But looking back at the first three months of this year, several other topics also made our list of most-read articles here.

Among the top eight ...

Inkjet technologies for primary-package coding and other small-character applications, as well as for large-character applications such as shipping-case coding, are advancing on several fronts, creating myriad benefits for brand owners and other packagers.

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Recognizing that lunch meat is only as appetizing as its packaging, Munster, IN-based Land O’Frost is making the products in its flagship Premium Meat line more attractive than ever with redesigned pouch graphics.

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Educational Insights, a leading provider of educational toys in Gardena, CA, is taking sustainable packaging in a new direction with reusable boxes for its Design & Drill Bolt Buddies product line. Each box transforms into a play set thematically linked to the toy...

Advancements in robotics continue to reshape packaging automation, with mobile robots becoming a more common choice for tasks such as materials transport and machine loading and unloading. Is it time for you to bring autonomous mobile robots (AMRs) into your packaging...

Pharmaceutical packaging is getting smarter thanks to a reusable, Bluetooth-enabled device that enables patients using metered-dose inhalers to track their daily inhaler use and better adhere to their respiratory-therapy regimen.

To create the smart device, called...

Inclusivity is at the heart of two Rice Krispies Treats packages, one designed for children with autism and the other for blind and low-vision children. In each case, the packaging design lets parents include “Love Notes” in their kid’s lunchbox by applying a sticker to...

Demonstrating its continued commitment to increasing packaging sustainability, Colgate-Palmolive Co. is launching its new Smile for Good toothpaste brand in the recyclable high-density polyethylene (HDPE) tube the company introduced last year. The Smile for Good brand...

Increased legalization of cannabis in North America is creating a significant opportunity for packaging suppliers and designers. But to work effectively with cannabis brand owners, vendors need a solid understanding of the category’s special packaging requirements....

Brand owners and their packaging designers strive for a bull’s-eye with each new creative brief, but the package designs that make it into the marketplace aren’t always on target.

The reasons for failure are myriad. The package may be great looking and protective...

For food packagers that require flexible packaging, the Triangle/JDD Rotary Pouch Machine provides an automated method for filling and sealing premade pouches. The filler, from vertical form-fill-seal machinery manufacturer Triangle Package Machinery Co. and JDD...

The rotary design of the SP-32-20 Thermoformer from Shawpak, a division of Riverside Medical Packaging Co., enables medical packagers and others to significantly reduce their thermoforming footprint and boost automation efficiencies.

The thermoformer can be used...