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Patrick O’Keefe

Patrick O’Keefe is a svp for RRD Packaging Solutions. O’Keefe has more than 30 years of operations experience with RRD, a leading global provider of marketing and business communications. Most recently, he assumed a leadership role within Packaging Solutions to help develop and grow RRD’s global packaging capabilities.

Articles

“Love at first sight”—cliché for sure, but in a packaging sense, I would go so far as to call it the kind of first impression brands dream of.

Making this a reality, however, requires a pivot in how brands conceptualize a package. From first sketch...