Peter Boosalis is Head of Strategic Packaging Design at Quad, a marketing experience company. He has more than 30 years of experience leading brand positioning, branded package design development, and packaging program management for well-known consumer packaged goods (CPG). Boosalis owned his own packaging company for 10 years and is adept in various aspects of packaging, from design strategy and packaging trends to agency account service. Prior to joining Quad, he honed his CPG and own-brand packaging expertise at leading design agencies, doing work for brands like Publix, Family Dollar, and Land O’Lakes. Always moving forward, Boosalis firmly believes the industry continues to evolve with innovations and efficiencies that contribute to bringing better, more impactful packaging solutions to market — for both customers and consumers.