Shannon Anderson is the Director of Client Research at Package InSight by Quad, and she absolutely loves what she does. With nearly nine years in consumer research, she's had the chance to talk to thousands of shoppers about everything from toys and athletic socks to granola bars and flavored vodka. This experience has fueled her passion for understanding what consumers think about sustainability, making her one of Quad’s dedicated experts on the topic. After years in the trenches, she’s excited to share her insights and enthusiasm teaching a new crop of researchers at Package InSight’s home base in Greenville, SC and their new Midwest research facility in West Allis, WI.