This ran in Design News - By George Leopold, Editor in Chief, EE Times Confidential

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 Representatives from each of these sectors tackled the innovation question during the DESIGN West conference and exhibition, held in San Jose, Calif., last week. Among the issues they debated is what role if any the government should play in fostering innovation.

"Innovation isn't dead, it's just moved around a bit, so you have to understand where it is and how it works," said James Truchard, founder and CEO of National Instruments. Where it can be found, Truchard argued, is in emerging ecosystems like the Apple iOS mobile platform, where an estimated 1 billion apps have so far been built. "Ecosystems play a big role, and understanding those ecosystems and what role they're playing is very important to see that innovation stays alive and well."

In the case of an established company like National Instruments, Truchard said, technology innovation has shifted from instrumentation based on vacuum tubes 35 years ago to pervasive software today. The test, measurement, and embedded systems company has been focusing on delivering "off-the-shelf ecosystems."

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